Best Tools for Growth Teams in 2026

Clay

★★★★★ 4.6 Free / $149+ Free plan

Data enrichment and outreach platform combining 75+ data providers with AI-powered research to build targeted prospect lists and personalize outbound at scale.

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✓ Aggregates 75+ data sources in one waterfall enrichment✓ AI research agent writes personalized outreach copy✓ Flexible spreadsheet-like interface for data manipulation

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Mixpanel

★★★★★ 4.5 Free / $28+ Free plan

Product analytics platform for tracking user behavior, funnels, retention, and feature adoption.

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✓ Powerful event-based analytics✓ Excellent funnel and retention analysis✓ Self-serve — no SQL needed

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Amplitude

★★★★ 4.4 Free / $49+ Free plan

Digital analytics platform for understanding user behavior with event tracking, cohort analysis, and experimentation.

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✓ Powerful behavioral cohort analysis✓ Free tier generous (50K monthly tracked users)✓ Built-in experimentation (A/B testing)

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Apollo.io

★★★★ 4.4 Free / $49+ Free plan

Sales intelligence and engagement platform with 275M+ contact database.

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✓ Huge contact database✓ Good free tier✓ Sequences included

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Clearbit

★★★★ 4.3 Free Free plan

B2B data enrichment and intelligence platform (now part of HubSpot) providing real-time company and contact data for lead scoring, routing, and personalization.

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✓ Real-time enrichment with 100+ data attributes✓ Excellent API for programmatic data access✓ Free weekly visitor reports for any website

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