Outbrain
Native advertising and content discovery platform that promotes content on premium publisher websites to drive engagement and conversions.
Pricing Plans
Free
Self-serve
Pricing model: cpc bidding
Pros & Cons
Pros
- Premium publisher network
- Good content amplification
- Strong audience targeting
- Better brand safety than competitors
Cons
- Higher minimum spend
- Lower volume than Taboola
- Requires quality content to perform
Outbrain Alternatives
Semrush
All-in-one digital marketing toolkit covering SEO, PPC, content marketing, social media, and competitive research.
Free / $139.95+
Hootsuite
Enterprise social media management platform with scheduling, analytics, social listening, and team collaboration.
$99+
Google Ads
Google's online advertising platform for creating search, display, video, shopping, and app ads that reach users across Google Search, YouTube, and millions of partner sites.
Contact sales
Meta Ads (Facebook & Instagram)
Meta's advertising platform for running targeted campaigns across Facebook, Instagram, Messenger, and Audience Network with advanced audience targeting and creative tools.
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TikTok Ads
TikTok's advertising platform for reaching a highly engaged audience through in-feed ads, branded effects, hashtag challenges, and the TikTok Shop ecosystem.
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LinkedIn Ads
LinkedIn's B2B advertising platform for reaching professionals by job title, company, industry, and seniority with sponsored content, InMail, and lead gen forms.
Contact salesFrequently Asked Questions
What is Outbrain?
Native advertising and content discovery platform that promotes content on premium publisher websites to drive engagement and conversions.
How much does Outbrain cost?
Outbrain uses custom pricing. Contact their sales team for a quote.
What are the best alternatives to Outbrain?
The best alternatives to Outbrain include Semrush, Hootsuite, Google Ads, Meta Ads (Facebook & Instagram). Each offers similar functionality with different strengths in features, pricing, and ease of use.
Is Outbrain free?
No, Outbrain does not offer a free plan. However, they may offer a free trial. Check their website for current offers.
What is Outbrain best for?
Outbrain is best for Content Marketers, Enterprise Brands, Publishers, Agencies. It is designed to serve these audiences with specialized features and workflows.