Hotjar Pricing 2026
Complete breakdown of Hotjar plans, costs, and what's included. Start free or choose a paid plan from $32/mo.
All Hotjar Plans & Pricing
Choose the right plan for your needs. All prices are billed monthly.
Free
- ✓ Basic features included
- ✓ Limited storage
- ✓ Community support
- ✓ Single user or limited seats
- ✓ Core functionality access
Plus
- ✓ All Free features
- ✓ Unlimited blocks & pages
- ✓ Priority support
- ✓ Advanced integrations
- ✓ Guest collaborators
Business
- ✓ All Pro/Plus features
- ✓ Advanced permissions
- ✓ Bulk export & admin tools
- ✓ SAML SSO
- ✓ Dedicated support
Scale
- ✓ Full feature access
- ✓ Priority support
- ✓ Advanced integrations
- ✓ Team collaboration
- ✓ Custom configurations
All Hotjar paid plans are billed monthly. Annual billing typically saves 15-20%.
Hotjar Plan Comparison
See what's included in each plan at a glance.
| Feature | Free | Plus | Business | Scale |
|---|---|---|---|---|
| Price | $0 | $32/mo | $171/mo | $80/mo |
| Storage | Limited | 10 GB | Unlimited | 100 GB |
| Team Members | 1-5 | Up to 10 | Unlimited | Up to 50 |
| Integrations | Basic | Standard | All + Custom | Advanced |
| Support | Community | Dedicated | Priority | |
| Analytics | Basic | Standard | Enterprise | Advanced |
| Custom Branding | ✗ | ✗ | ✓ | ✓ |
| API Access | Limited | Standard | Full | Full |
| SSO / SAML | ✗ | ✗ | ✓ | ✗ |
How to Save on Hotjar
Choose Annual Billing
Save 15-20% by switching from monthly to annual billing. Most Hotjar plans offer this discount.
Student & Education Discounts
Students, teachers, and educational institutions may qualify for special pricing or extended free plans.
Startup Programs
Early-stage startups can often access premium features at reduced rates through partner programs.
Start with Free
The Hotjar free plan is generous enough for individual use. Upgrade only when you truly need more.
Hotjar vs Competitors: Price Comparison
How does Hotjar pricing stack up against similar tools?
Hotjar
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Perplexity AI
You.com
Elicit
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Hotjar Pricing FAQ
Common questions about Hotjar costs, plans, and billing.
Is Hotjar free?
Yes, Hotjar offers a free plan that includes basic features. It's a great way to get started without any commitment. For more advanced functionality, paid plans start at $32/month.
How much does Hotjar cost per user?
Hotjar uses a monthly pricing model. The Plus plan is $32/month. The Business plan is $80/month. The Scale plan is $171/month.
Does Hotjar offer a free trial?
Most Hotjar paid plans include a free trial period (typically 7-14 days) so you can explore premium features before committing. Additionally, the free plan is available indefinitely with no credit card required.
What is the cheapest Hotjar plan?
The cheapest option is the Free plan, which costs nothing. If you need more features, the most affordable paid plan is Plus at $32/month.
Is Hotjar worth the price?
Hotjar is rated 4.4/5 by users. It's best for ux designers, product managers, marketers. Key strengths include heatmaps show exactly where users click and session recordings reveal ux issues. The free plan lets you evaluate it risk-free. Compare with alternatives like Perplexity AI and You.com to ensure the best fit.
Does Hotjar offer discounts for annual billing?
Yes, most SaaS tools including Hotjar offer significant discounts (typically 15-20% off) when you choose annual billing instead of monthly. Student, nonprofit, and startup discounts may also be available — check the Hotjar pricing page for current offers.
Ready to get started with Hotjar?
Try Hotjar free — no credit card required. Upgrade anytime as your needs grow.