📧 Email Marketing Pricing Comparison
Compare pricing across 30 email marketing tools. 19 offer free plans.
30 Tools Compared
19 Free Plans
$15 Lowest Paid
Free Email Marketing Tools (19)
| Tool | Rating | Free Plan | Paid Plans | Best For |
|---|---|---|---|---|
| Mailchimp | ★ 4.3 | ✓ Free | Essentials: $13/mo, Standard: $20/mo, Premium: $350/mo | small businesses, startups |
| Kit (ConvertKit) | ★ 4.5 | ✓ Free | Creator: $25/mo, Creator Pro: $50/mo | creators, bloggers |
| beehiiv | ★ 4.6 | ✓ Free | Scale: $39/mo, Max: $99/mo, Enterprise: Custom | newsletter writers, media companies |
| HubSpot | ★ 4.4 | ✓ Free | Starter: $20/mo, Professional: $890/mo, Enterprise: $3600/mo | growing businesses, marketing teams |
| Apollo.io | ★ 4.4 | ✓ Free | Basic: $49/mo, Professional: $79/mo, Organization: $149/mo | sales teams, startups |
| Substack | ★ 4.4 | ✓ Free | Pro: $0/mo | independent writers, journalists |
| Ghost | ★ 4.5 | ✓ Free | Starter: $9/mo, Creator: $25/mo, Team: $50/mo, Business: $199/mo | professional bloggers, independent publishers |
| Brevo | ★ 4.3 | ✓ Free | Starter: $25/mo, Business: $65/mo, Enterprise: Custom | small businesses, startups |
| Lemlist | ★ 4.3 | ✓ Free | Email Starter: $32/mo, Email Pro: $55/mo, Multichannel: $79/mo, Outreach Scale: $129/mo | sdrs, sales teams |
| Resend | ★ 4.6 | ✓ Free | Pro: $20/mo, Enterprise: Custom | developers, saas products |
| Loops | ★ 4.4 | ✓ Free | Starter: $49/mo, Growth: $149/mo, Pro: $399/mo | saas companies, startups |
| Kit | ★ 4.4 | ✓ Free | Creator: $25/mo, Creator-pro: $50/mo | bloggers, podcasters |
| Buttondown | ★ 4.4 | ✓ Free | Basic: $9/mo, Professional: $29/mo, Enterprise: Custom | writers, developers |
| Lavender | ★ 4.5 | ✓ Free | Starter: $29/mo, Pro: $49/mo, Team: $69/mo | sales reps, sdrs |
| HubSpot CRM | ★ 4.5 | ✓ Free | Starter: $20/mo, Professional: $890/mo, Enterprise: $3600/mo | startups, small businesses |
| MailerLite | ★ 4.5 | ✓ Free | Growing-business: $10/mo, Advanced: $20/mo, Enterprise: Custom | small businesses, bloggers |
| Klaviyo | ★ 4.5 | ✓ Free | Email: $20/mo, Email-sms: $35/mo | ecommerce, shopify stores |
| Agile CRM | ★ 3.9 | ✓ Free | Starter: $14.99/mo, Regular: $49.99/mo, Enterprise: $79.99/mo | small businesses, startups |
| Loops | ★ 4.4 | ✓ Free | Starter: $49/mo, Growth: $149/mo | saas companies, developers |
Full Pricing Comparison
| # | Tool | Rating | Free? | Plans & Pricing |
|---|---|---|---|---|
| 1 | Mailchimp | ★ 4.3 | ✓ | Free: $0 | Essentials: $13/mo | Standard: $20/mo | Premium: $350/mo |
| 2 | Kit (ConvertKit) | ★ 4.5 | ✓ | Free: $0 | Creator: $25/mo | Creator Pro: $50/mo |
| 3 | beehiiv | ★ 4.6 | ✓ | Free: $0 | Scale: $39/mo | Max: $99/mo | Enterprise: Custom |
| 4 | HubSpot | ★ 4.4 | ✓ | Free: $0 | Starter: $20/mo | Professional: $890/mo | Enterprise: $3600/mo |
| 5 | Apollo.io | ★ 4.4 | ✓ | Free: $0 | Basic: $49/mo | Professional: $79/mo | Organization: $149/mo |
| 6 | Substack | ★ 4.4 | ✓ | Free: $0 | Pro: $0/mo |
| 7 | Ghost | ★ 4.5 | ✓ | Free: $0 | Starter: $9/mo | Creator: $25/mo | Team: $50/mo | Business: $199/mo |
| 8 | Brevo | ★ 4.3 | ✓ | Free: $0 | Starter: $25/mo | Business: $65/mo | Enterprise: Custom |
| 9 | Lemlist | ★ 4.3 | ✓ | Free: $0 | Email Starter: $32/mo | Email Pro: $55/mo | Multichannel: $79/mo | Outreach Scale: $129/mo |
| 10 | Resend | ★ 4.6 | ✓ | Free: $0 | Pro: $20/mo | Enterprise: Custom |
| 11 | Loops | ★ 4.4 | ✓ | Free: $0 | Starter: $49/mo | Growth: $149/mo | Pro: $399/mo |
| 12 | Kit | ★ 4.4 | ✓ | Free: $0 | Creator: $25/mo | Creator-pro: $50/mo |
| 13 | Buttondown | ★ 4.4 | ✓ | Free: $0 | Basic: $9/mo | Professional: $29/mo | Enterprise: Custom |
| 14 | Lavender | ★ 4.5 | ✓ | Free: $0 | Starter: $29/mo | Pro: $49/mo | Team: $69/mo |
| 15 | HubSpot CRM | ★ 4.5 | ✓ | Free: $0 | Starter: $20/mo | Professional: $890/mo | Enterprise: $3600/mo |
| 16 | MailerLite | ★ 4.5 | ✓ | Free: $0 | Growing-business: $10/mo | Advanced: $20/mo | Enterprise: Custom |
| 17 | Klaviyo | ★ 4.5 | ✓ | Free: $0 | Email: $20/mo | Email-sms: $35/mo |
| 18 | Agile CRM | ★ 3.9 | ✓ | Free: $0 | Starter: $14.99/mo | Regular: $49.99/mo | Enterprise: $79.99/mo |
| 19 | Loops | ★ 4.4 | ✓ | Free: $0 | Starter: $49/mo | Growth: $149/mo |
| 20 | ActiveCampaign | ★ 4.5 | ✗ | Starter: $15/mo | Plus: $49/mo | Pro: $79/mo | Enterprise: $145/mo |
| 21 | HelpCrunch | ★ 4.4 | ✗ | Basic: $15/mo | Pro: $25/mo | Enterprise: $45/mo |
| 22 | Postmark | ★ 4.6 | ✗ | Starter: $15/mo | Growth: $50/mo |
| 23 | Nutshell | ★ 4.2 | ✗ | Foundation: $16/mo | Pro: $42/mo | Power-ai: $52/mo | Enterprise: $67/mo |
| 24 | Superhuman | ★ 4.6 | ✗ | Starter: $25/mo | Business: $33/mo | Enterprise: Custom |
| 25 | AdRoll | ★ 4 | ✗ | Starter: $36/mo | Growth: Custom | Enterprise: Custom |
| 26 | Instantly | ★ 4.5 | ✗ | Growth: $37/mo | Hypergrowth: $97/mo | Lightspeed: $358/mo |
| 27 | Instantly | ★ 4.5 | ✗ | Growth: $37/mo | Hypergrowth: $97/mo |
| 28 | Drip | ★ 4.3 | ✗ | 2500contacts: $39/mo | 5000contacts: $89/mo | 10000contacts: $154/mo |
| 29 | Demio | ★ 4.4 | ✗ | Starter: $59/mo | Growth: $109/mo | Premium: $198/mo |
| 30 | Customer.io | ★ 4.4 | ✗ | Essentials: $100/mo | Premium: $1000/mo |
How to Choose the Right Email Marketing Tool
- Start free: 19 tools offer free plans — try before you commit.
- Consider team size: Pricing often scales with users. A tool cheap for 1 person may be expensive for 50.
- Check annual discounts: Most tools offer 15-30% off when paying annually vs monthly.
- Compare features at each tier: The cheapest plan may lack the feature you need most.