📊 Analytics Pricing Comparison
Compare pricing across 37 analytics tools. 25 offer free plans.
37 Tools Compared
25 Free Plans
$4 Lowest Paid
Free Analytics Tools (25)
| Tool | Rating | Free Plan | Paid Plans | Best For |
|---|---|---|---|---|
| Semrush | ★ 4.6 | ✓ Free | Pro: $139.95/mo, Guru: $249.95/mo, Business: $499.95/mo | digital marketers, agencies |
| Mailchimp | ★ 4.3 | ✓ Free | Essentials: $13/mo, Standard: $20/mo, Premium: $350/mo | small businesses, startups |
| Buffer | ★ 4.4 | ✓ Free | Essentials: $6/mo, Team: $12/mo, Agency: Custom | solopreneurs, small businesses |
| Mixpanel | ★ 4.5 | ✓ Free | Growth: $28/mo, Enterprise: Custom | product teams, startups |
| Hotjar | ★ 4.4 | ✓ Free | Plus: $32/mo, Business: $80/mo, Scale: $171/mo | ux designers, product managers |
| LinearB | ★ 4.2 | ✓ Free | Business: $39/mo, Enterprise: Custom | engineering managers, vp engineering |
| Amplitude | ★ 4.4 | ✓ Free | Plus: $49/mo, Growth: Custom, Enterprise: Custom | product teams, growth teams |
| PostHog | ★ 4.5 | ✓ Free | Paid: $0/mo | developers, startups |
| Datadog | ★ 4.5 | ✓ Free | Pro: $15/mo, Enterprise: $23/mo | devops teams, sre teams |
| New Relic | ★ 4.3 | ✓ Free | Standard: $0.3/mo, Pro: $0.5/mo, Enterprise: Custom | development teams, sre teams |
| Grafana | ★ 4.6 | ✓ Free | Cloud-pro: $29/mo, Cloud-advanced: $299/mo, Enterprise: Custom | devops teams, sre teams |
| Heap | ★ 4.3 | ✓ Free | Growth: Custom, Pro: Custom, Premier: Custom | product teams, growth marketers |
| FullStory | ★ 4.4 | ✓ Free | Business: Custom, Advanced: Custom, Enterprise: Custom | product teams, ux designers |
| Microsoft Clarity | ★ 4.5 | ✓ Free | Free only | small businesses, startups |
| Clearbit | ★ 4.3 | ✓ Free | Growth: Custom, Business: Custom, Enterprise: Custom | b2b marketers, growth teams |
| dbt | ★ 4.6 | ✓ Free | Developer: $100/mo, Team: $100/mo, Enterprise: Custom | data teams, analytics engineers |
| Snowflake | ★ 4.5 | ✓ Free | Standard: $2/mo, Enterprise: $3/mo, Business Critical: $4/mo | data teams, enterprises |
| Databricks | ★ 4.5 | ✓ Free | Standard: $0.07/mo, Premium: $0.22/mo, Enterprise: Custom | data engineering teams, ml teams |
| Segment | ★ 4.3 | ✓ Free | Team: $120/mo, Business: Custom | product teams, data teams |
| Umami | ★ 4.5 | ✓ Free | Hobby: $9/mo, Pro: $20/mo, Enterprise: Custom | indie developers, privacy focused sites |
| Rows | ★ 4.2 | ✓ Free | Pro: $59/mo, Enterprise: Custom | data analysts, marketers |
| Metricool | ★ 4.4 | ✓ Free | Starter: $22/mo, Advanced: $54/mo, Enterprise: Custom | marketing agencies, social media managers |
| Prometheus | ★ 4.5 | ✓ Free | Free only | devops engineers, sre teams |
| Looker Studio | ★ 4.2 | ✓ Free | Pro: $9/mo | marketers, analysts |
| Microsoft Power BI | ★ 4.4 | ✓ Free | Pro: $10/mo, Premium: $20/mo, Capacity: $4995/mo | enterprise, analysts |
Full Pricing Comparison
| # | Tool | Rating | Free? | Plans & Pricing |
|---|---|---|---|---|
| 1 | Semrush | ★ 4.6 | ✓ | Free: $0 | Pro: $139.95/mo | Guru: $249.95/mo | Business: $499.95/mo |
| 2 | Mailchimp | ★ 4.3 | ✓ | Free: $0 | Essentials: $13/mo | Standard: $20/mo | Premium: $350/mo |
| 3 | Buffer | ★ 4.4 | ✓ | Free: $0 | Essentials: $6/mo | Team: $12/mo | Agency: Custom |
| 4 | Mixpanel | ★ 4.5 | ✓ | Free: $0 | Growth: $28/mo | Enterprise: Custom |
| 5 | Hotjar | ★ 4.4 | ✓ | Free: $0 | Plus: $32/mo | Business: $80/mo | Scale: $171/mo |
| 6 | LinearB | ★ 4.2 | ✓ | Free: $0 | Business: $39/mo | Enterprise: Custom |
| 7 | Amplitude | ★ 4.4 | ✓ | Free: $0 | Plus: $49/mo | Growth: Custom | Enterprise: Custom |
| 8 | PostHog | ★ 4.5 | ✓ | Free: $0 | Paid: $0/mo |
| 9 | Datadog | ★ 4.5 | ✓ | Free: $0 | Pro: $15/mo | Enterprise: $23/mo |
| 10 | New Relic | ★ 4.3 | ✓ | Free: $0 | Standard: $0.3/mo | Pro: $0.5/mo | Enterprise: Custom |
| 11 | Grafana | ★ 4.6 | ✓ | Free: $0 | Cloud-pro: $29/mo | Cloud-advanced: $299/mo | Enterprise: Custom |
| 12 | Heap | ★ 4.3 | ✓ | Free: $0 | Growth: Custom | Pro: Custom | Premier: Custom |
| 13 | FullStory | ★ 4.4 | ✓ | Free: $0 | Business: Custom | Advanced: Custom | Enterprise: Custom |
| 14 | Microsoft Clarity | ★ 4.5 | ✓ | Free: $0 |
| 15 | Clearbit | ★ 4.3 | ✓ | Free: $0 | Growth: Custom | Business: Custom | Enterprise: Custom |
| 16 | dbt | ★ 4.6 | ✓ | Free: $0 | Developer: $100/mo | Team: $100/mo | Enterprise: Custom |
| 17 | Snowflake | ★ 4.5 | ✓ | Free: $0 | Standard: $2/mo | Enterprise: $3/mo | Business Critical: $4/mo |
| 18 | Databricks | ★ 4.5 | ✓ | Free: $0 | Standard: $0.07/mo | Premium: $0.22/mo | Enterprise: Custom |
| 19 | Segment | ★ 4.3 | ✓ | Free: $0 | Team: $120/mo | Business: Custom |
| 20 | Umami | ★ 4.5 | ✓ | Free: $0 | Hobby: $9/mo | Pro: $20/mo | Enterprise: Custom |
| 21 | Rows | ★ 4.2 | ✓ | Free: $0 | Pro: $59/mo | Enterprise: Custom |
| 22 | Metricool | ★ 4.4 | ✓ | Free: $0 | Starter: $22/mo | Advanced: $54/mo | Enterprise: Custom |
| 23 | Prometheus | ★ 4.5 | ✓ | Free: $0 |
| 24 | Looker Studio | ★ 4.2 | ✓ | Free: $0 | Pro: $9/mo |
| 25 | Microsoft Power BI | ★ 4.4 | ✓ | Free: $0 | Pro: $10/mo | Premium: $20/mo | Capacity: $4995/mo |
| 26 | Pirsch | ★ 4.3 | ✗ | Starter: $4/mo | Regular: $14/mo | Large: $28/mo |
| 27 | Plausible Analytics | ★ 4.6 | ✗ | Growth: $9/mo | Business: $19/mo |
| 28 | Fathom Analytics | ★ 4.6 | ✗ | Starter: $14/mo | Business: $24/mo | Enterprise: $44/mo |
| 29 | Tableau | ★ 4.5 | ✗ | Creator: $75/mo | Explorer: $42/mo | Viewer: $15/mo |
| 30 | Crazy Egg | ★ 4.1 | ✗ | Basic: $29/mo | Standard: $49/mo | Plus: $99/mo | Pro: $249/mo | Enterprise: $499/mo |
| 31 | Hootsuite | ★ 4.2 | ✗ | Professional: $99/mo | Team: $249/mo | Enterprise: Custom |
| 32 | Ahrefs | ★ 4.7 | ✗ | Lite: $129/mo | Standard: $249/mo | Advanced: $449/mo | Enterprise: $14990/mo |
| 33 | Sprout Social | ★ 4.4 | ✗ | Standard: $249/mo | Professional: $399/mo | Advanced: $499/mo | Enterprise: Custom |
| 34 | Gong | ★ 4.6 | ✗ | Enterprise: Custom |
| 35 | CoStar | ★ 4.1 | ✗ | Professional: Custom | Enterprise: Custom |
| 36 | Google Ads | ★ 4.3 | ✗ | Self-serve: Custom | Enterprise: Custom |
| 37 | Splunk | ★ 4.3 | ✗ | Workload: Custom | Ingest: Custom | Enterprise: Custom |
How to Choose the Right Analytics Tool
- Start free: 25 tools offer free plans — try before you commit.
- Consider team size: Pricing often scales with users. A tool cheap for 1 person may be expensive for 50.
- Check annual discounts: Most tools offer 15-30% off when paying annually vs monthly.
- Compare features at each tier: The cheapest plan may lack the feature you need most.