📊 Analytics Pricing Comparison
Compare pricing across 57 analytics tools. 35 offer free plans.
57 Tools Compared
35 Free Plans
$4 Lowest Paid
Free Analytics Tools (35)
| Tool | Rating | Free Plan | Paid Plans | Best For |
|---|---|---|---|---|
| Semrush | ★ 4.6 | ✓ Free | Pro: $139.95/mo, Guru: $249.95/mo, Business: $499.95/mo | digital marketers, agencies |
| Mailchimp | ★ 4.3 | ✓ Free | Essentials: $13/mo, Standard: $20/mo, Premium: $350/mo | small businesses, startups |
| Buffer | ★ 4.4 | ✓ Free | Essentials: $6/mo, Team: $12/mo, Agency: Custom | solopreneurs, small businesses |
| Mixpanel | ★ 4.5 | ✓ Free | Growth: $28/mo, Enterprise: Custom | product teams, startups |
| Hotjar | ★ 4.4 | ✓ Free | Plus: $32/mo, Business: $80/mo, Scale: $171/mo | ux designers, product managers |
| LinearB | ★ 4.2 | ✓ Free | Business: $39/mo, Enterprise: Custom | engineering managers, vp engineering |
| Amplitude | ★ 4.4 | ✓ Free | Plus: $49/mo, Growth: Custom, Enterprise: Custom | product teams, growth teams |
| PostHog | ★ 4.5 | ✓ Free | Paid: $0/mo | developers, startups |
| Datadog | ★ 4.5 | ✓ Free | Pro: $15/mo, Enterprise: $23/mo | devops teams, sre teams |
| New Relic | ★ 4.3 | ✓ Free | Standard: $0.3/mo, Pro: $0.5/mo, Enterprise: Custom | development teams, sre teams |
| Grafana | ★ 4.6 | ✓ Free | Cloud-pro: $29/mo, Cloud-advanced: $299/mo, Enterprise: Custom | devops teams, sre teams |
| Heap | ★ 4.3 | ✓ Free | Growth: Custom, Pro: Custom, Premier: Custom | product teams, growth marketers |
| FullStory | ★ 4.4 | ✓ Free | Business: Custom, Advanced: Custom, Enterprise: Custom | product teams, ux designers |
| Microsoft Clarity | ★ 4.5 | ✓ Free | Free only | small businesses, startups |
| Clearbit | ★ 4.3 | ✓ Free | Growth: Custom, Business: Custom, Enterprise: Custom | b2b marketers, growth teams |
| dbt | ★ 4.6 | ✓ Free | Developer: $100/mo, Team: $100/mo, Enterprise: Custom | data teams, analytics engineers |
| Snowflake | ★ 4.5 | ✓ Free | Standard: $2/mo, Enterprise: $3/mo, Business Critical: $4/mo | data teams, enterprises |
| Databricks | ★ 4.5 | ✓ Free | Standard: $0.07/mo, Premium: $0.22/mo, Enterprise: Custom | data engineering teams, ml teams |
| Segment | ★ 4.3 | ✓ Free | Team: $120/mo, Business: Custom | product teams, data teams |
| Umami | ★ 4.5 | ✓ Free | Hobby: $9/mo, Pro: $20/mo, Enterprise: Custom | indie developers, privacy focused sites |
| Rows | ★ 4.2 | ✓ Free | Pro: $59/mo, Enterprise: Custom | data analysts, marketers |
| Metricool | ★ 4.4 | ✓ Free | Starter: $22/mo, Advanced: $54/mo, Enterprise: Custom | marketing agencies, social media managers |
| Prometheus | ★ 4.5 | ✓ Free | Free only | devops engineers, sre teams |
| Looker Studio | ★ 4.2 | ✓ Free | Pro: $9/mo | marketers, analysts |
| Microsoft Power BI | ★ 4.4 | ✓ Free | Pro: $10/mo, Premium: $20/mo, Capacity: $4995/mo | enterprise, analysts |
| Moz Pro | ★ 4.3 | ✓ Free | Standard: $99/mo, Medium: $179/mo, Large: $299/mo, Premium: $599/mo | seo professionals, agencies |
| Majestic | ★ 4.1 | ✓ Free | Lite: $49.99/mo, Pro: $99.99/mo, Api: $399.99/mo | link builders, seo professionals |
| Meta Ads Manager | ★ 4.1 | ✓ Free | Free only | ecommerce brands, agencies |
| June | ★ 4.4 | ✓ Free | Growth: $149/mo, Pro: $449/mo | b2b saas, product managers |
| Heap | ★ 4.3 | ✓ Free | Growth: Custom, Pro: Custom, Premier: Custom | product teams, growth teams |
| Weights & Biases | ★ 4.7 | ✓ Free | Teams: $50/mo, Enterprise: Custom | ml engineers, research teams |
| Evidence | ★ 4.3 | ✓ Free | Teams: $49/mo, Enterprise: Custom | data analysts, data engineers |
| Hex | ★ 4.4 | ✓ Free | Professional: $28/mo, Team: $55/mo, Enterprise: Custom | data analysts, data scientists |
| Dub | ★ 4.4 | ✓ Free | Pro: $24/mo, Business: $59/mo, Enterprise: Custom | marketers, creators |
| Sprig | ★ 4.3 | ✓ Free | Pro: Custom, Enterprise: Custom | product managers, ux researchers |
Full Pricing Comparison
| # | Tool | Rating | Free? | Plans & Pricing |
|---|---|---|---|---|
| 1 | Semrush | ★ 4.6 | ✓ | Free: $0 | Pro: $139.95/mo | Guru: $249.95/mo | Business: $499.95/mo |
| 2 | Mailchimp | ★ 4.3 | ✓ | Free: $0 | Essentials: $13/mo | Standard: $20/mo | Premium: $350/mo |
| 3 | Buffer | ★ 4.4 | ✓ | Free: $0 | Essentials: $6/mo | Team: $12/mo | Agency: Custom |
| 4 | Mixpanel | ★ 4.5 | ✓ | Free: $0 | Growth: $28/mo | Enterprise: Custom |
| 5 | Hotjar | ★ 4.4 | ✓ | Free: $0 | Plus: $32/mo | Business: $80/mo | Scale: $171/mo |
| 6 | LinearB | ★ 4.2 | ✓ | Free: $0 | Business: $39/mo | Enterprise: Custom |
| 7 | Amplitude | ★ 4.4 | ✓ | Free: $0 | Plus: $49/mo | Growth: Custom | Enterprise: Custom |
| 8 | PostHog | ★ 4.5 | ✓ | Free: $0 | Paid: $0/mo |
| 9 | Datadog | ★ 4.5 | ✓ | Free: $0 | Pro: $15/mo | Enterprise: $23/mo |
| 10 | New Relic | ★ 4.3 | ✓ | Free: $0 | Standard: $0.3/mo | Pro: $0.5/mo | Enterprise: Custom |
| 11 | Grafana | ★ 4.6 | ✓ | Free: $0 | Cloud-pro: $29/mo | Cloud-advanced: $299/mo | Enterprise: Custom |
| 12 | Heap | ★ 4.3 | ✓ | Free: $0 | Growth: Custom | Pro: Custom | Premier: Custom |
| 13 | FullStory | ★ 4.4 | ✓ | Free: $0 | Business: Custom | Advanced: Custom | Enterprise: Custom |
| 14 | Microsoft Clarity | ★ 4.5 | ✓ | Free: $0 |
| 15 | Clearbit | ★ 4.3 | ✓ | Free: $0 | Growth: Custom | Business: Custom | Enterprise: Custom |
| 16 | dbt | ★ 4.6 | ✓ | Free: $0 | Developer: $100/mo | Team: $100/mo | Enterprise: Custom |
| 17 | Snowflake | ★ 4.5 | ✓ | Free: $0 | Standard: $2/mo | Enterprise: $3/mo | Business Critical: $4/mo |
| 18 | Databricks | ★ 4.5 | ✓ | Free: $0 | Standard: $0.07/mo | Premium: $0.22/mo | Enterprise: Custom |
| 19 | Segment | ★ 4.3 | ✓ | Free: $0 | Team: $120/mo | Business: Custom |
| 20 | Umami | ★ 4.5 | ✓ | Free: $0 | Hobby: $9/mo | Pro: $20/mo | Enterprise: Custom |
| 21 | Rows | ★ 4.2 | ✓ | Free: $0 | Pro: $59/mo | Enterprise: Custom |
| 22 | Metricool | ★ 4.4 | ✓ | Free: $0 | Starter: $22/mo | Advanced: $54/mo | Enterprise: Custom |
| 23 | Prometheus | ★ 4.5 | ✓ | Free: $0 |
| 24 | Looker Studio | ★ 4.2 | ✓ | Free: $0 | Pro: $9/mo |
| 25 | Microsoft Power BI | ★ 4.4 | ✓ | Free: $0 | Pro: $10/mo | Premium: $20/mo | Capacity: $4995/mo |
| 26 | Moz Pro | ★ 4.3 | ✓ | Free: $0 | Standard: $99/mo | Medium: $179/mo | Large: $299/mo | Premium: $599/mo |
| 27 | Majestic | ★ 4.1 | ✓ | Free: $0 | Lite: $49.99/mo | Pro: $99.99/mo | Api: $399.99/mo |
| 28 | Meta Ads Manager | ★ 4.1 | ✓ | Free: $0 |
| 29 | June | ★ 4.4 | ✓ | Free: $0 | Growth: $149/mo | Pro: $449/mo |
| 30 | Heap | ★ 4.3 | ✓ | Free: $0 | Growth: Custom | Pro: Custom | Premier: Custom |
| 31 | Weights & Biases | ★ 4.7 | ✓ | Free: $0 | Teams: $50/mo | Enterprise: Custom |
| 32 | Evidence | ★ 4.3 | ✓ | Free: $0 | Teams: $49/mo | Enterprise: Custom |
| 33 | Hex | ★ 4.4 | ✓ | Free: $0 | Professional: $28/mo | Team: $55/mo | Enterprise: Custom |
| 34 | Dub | ★ 4.4 | ✓ | Free: $0 | Pro: $24/mo | Business: $59/mo | Enterprise: Custom |
| 35 | Sprig | ★ 4.3 | ✓ | Free: $0 | Pro: Custom | Enterprise: Custom |
| 36 | Pirsch | ★ 4.3 | ✗ | Starter: $4/mo | Regular: $14/mo | Large: $28/mo |
| 37 | Plausible Analytics | ★ 4.6 | ✗ | Growth: $9/mo | Business: $19/mo |
| 38 | Fathom Analytics | ★ 4.6 | ✗ | Starter: $14/mo | Business: $24/mo | Enterprise: $44/mo |
| 39 | Tableau | ★ 4.5 | ✗ | Creator: $75/mo | Explorer: $42/mo | Viewer: $15/mo |
| 40 | Ahrefs | ★ 4.7 | ✗ | Starter: $29/mo | Lite: $129/mo | Standard: $249/mo | Advanced: $449/mo | Enterprise: $1499/mo |
| 41 | Crazy Egg | ★ 4.1 | ✗ | Basic: $29/mo | Standard: $49/mo | Plus: $99/mo | Pro: $249/mo | Enterprise: $499/mo |
| 42 | SpyFu | ★ 4.2 | ✗ | Basic: $39/mo | Professional: $79/mo | Team: $299/mo |
| 43 | Nightwatch | ★ 4.3 | ✗ | Starter: $39/mo | Optimize: $99/mo | Agency: $269/mo | Enterprise: $499/mo |
| 44 | Iconosquare | ★ 4.2 | ✗ | Pro: $49/mo | Advanced: $79/mo | Enterprise: Custom |
| 45 | Hootsuite | ★ 4.2 | ✗ | Professional: $99/mo | Team: $249/mo | Enterprise: Custom |
| 46 | SISTRIX | ★ 4.4 | ✗ | Start: $99/mo | Plus: $199/mo | Professional: $349/mo | Premium: $599/mo |
| 47 | Sprout Social | ★ 4.4 | ✗ | Standard: $249/mo | Professional: $399/mo | Advanced: $499/mo | Enterprise: Custom |
| 48 | seoClarity | ★ 4.4 | ✗ | Essentials: $750/mo | Core: $3000/mo | Professional: $4500/mo |
| 49 | Gong | ★ 4.6 | ✗ | Enterprise: Custom |
| 50 | CoStar | ★ 4.1 | ✗ | Professional: Custom | Enterprise: Custom |
| 51 | Google Ads | ★ 4.3 | ✗ | Self-serve: Custom | Enterprise: Custom |
| 52 | Splunk | ★ 4.3 | ✗ | Workload: Custom | Ingest: Custom | Enterprise: Custom |
| 53 | BrightEdge | ★ 4.2 | ✗ | Enterprise: Custom |
| 54 | Conductor | ★ 4.3 | ✗ | Enterprise: Custom |
| 55 | The Trade Desk | ★ 4.5 | ✗ | Enterprise: Custom |
| 56 | StackAdapt | ★ 4.4 | ✗ | Self-serve: Custom |
| 57 | Gong | ★ 4.6 | ✗ | Enterprise: Custom |
How to Choose the Right Analytics Tool
- Start free: 35 tools offer free plans — try before you commit.
- Consider team size: Pricing often scales with users. A tool cheap for 1 person may be expensive for 50.
- Check annual discounts: Most tools offer 15-30% off when paying annually vs monthly.
- Compare features at each tier: The cheapest plan may lack the feature you need most.