Webflow
Wix
| Feature | Webflow | Wix |
|---|---|---|
| Pricing | Free / from $14/mo | Free / from $17/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | web-designers, agencies, freelancers, marketing-teams | small-businesses, beginners, restaurants, portfolios, local-businesses |
| Founded | 2013 | 2006 |
| Visual Editor | ✓ | ✗ |
| Cms | ✓ | ✗ |
| Ecommerce | ✓ | ✓ |
| Interactions | ✓ | ✗ |
| Seo | ✓ | ✓ |
| Hosting | ✓ | ✗ |
| Responsive Design | ✓ | ✗ |
| Drag Drop Editor | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Ai Builder | ✗ | ✓ |
| Booking | ✗ | ✓ |
| Crm | ✗ | ✓ |
✓ Webflow Pros
- Full design control like writing CSS
- Clean semantic code output
- Powerful CMS for dynamic content
- Excellent interactions and animations
✗ Webflow Cons
- Steep learning curve — need CSS knowledge
- Expensive for multiple sites
- E-commerce limited compared to Shopify
✓ Wix Pros
- Easiest website builder for beginners
- 900+ designer-made templates
- AI generates entire sites from prompts
- All-in-one (hosting, domain, email)
✗ Wix Cons
- Cannot switch templates after building
- Sites can be slow to load
- Moving away is nearly impossible
The Verdict
Webflow is built for web designers and agencies, with a focus on visual-editor and cms. Wix targets small businesses and beginners and leads with drag-drop-editor and templates.
Pricing is close: Webflow starts at $14/mo versus $17/mo for Wix — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
