Tally
Typeform
| Feature | Tally | Typeform |
|---|---|---|
| Pricing | Free / from $29/mo | Free / from $25/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.6 / 5 | 4.4 / 5 |
| Best For | startups, creators, researchers, small-businesses | marketers, researchers, agencies, lead-generation |
| Founded | 2020 | 2012 |
| Form Builder | ✓ | ✗ |
| Conditional Logic | ✓ | ✗ |
| Payments | ✓ | ✓ |
| File Uploads | ✓ | ✗ |
| Integrations | ✓ | ✓ |
| Analytics | ✓ | ✓ |
| Conversational Forms | ✗ | ✓ |
| Logic Branching | ✗ | ✓ |
| Video Interactions | ✗ | ✓ |
| Custom Branding | ✗ | ✓ |
✓ Tally Pros
- Generous free plan
- Document-like building experience
- No submission limits
- Good integrations
✗ Tally Cons
- Less visual customization than Typeform
- Limited conditional logic on free
- Fewer templates
✓ Typeform Pros
- Beautiful one-question-at-a-time interface
- Higher completion rates than traditional forms
- Advanced logic branching and personalization
- Excellent brand customization options
✗ Typeform Cons
- Expensive for the number of responses included
- Free plan limited to 10 responses per month
- Can feel slow for simple data collection
The Verdict
Tally is built for startups and creators, with a focus on form-builder and conditional-logic. Typeform targets marketers and researchers and leads with conversational-forms and logic-branching.
Pricing is close: Typeform starts at $25/mo versus $29/mo for Tally — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Typeform offers broader built-in capabilities (7 features vs 6), while Tally takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for researchers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.