ServiceNow
Workato
| Feature | ServiceNow | Workato |
|---|---|---|
| Pricing | Contact sales | Contact sales |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.3 / 5 | 4.5 / 5 |
| Best For | enterprise, it-departments, large-organizations, government | enterprises, it-teams, business-operations, integration-architects |
| Founded | 2004 | 2013 |
| Itsm | ✓ | ✗ |
| Itom | ✓ | ✗ |
| Workflow Automation | ✓ | ✗ |
| Cmdb | ✓ | ✗ |
| Service Portal | ✓ | ✗ |
| Virtual Agent | ✓ | ✗ |
| Recipe Builder | ✗ | ✓ |
| Connectors | ✗ | ✓ |
| Workbot | ✗ | ✓ |
| Api Management | ✗ | ✓ |
| Governance | ✗ | ✓ |
| Ai Copilot | ✗ | ✓ |
✓ ServiceNow Pros
- Industry leader in ITSM
- Highly customizable
- Powerful workflows
- AI integration
✗ ServiceNow Cons
- Very expensive
- Complex implementation
- Requires dedicated admin
✓ Workato Pros
- Leader in enterprise iPaaS
- AI-powered recipe building
- Strong governance
- 1000+ pre-built connectors
✗ Workato Cons
- Enterprise pricing only
- Complex for simple needs
- Requires dedicated admin
The Verdict
ServiceNow is built for enterprise and it departments, with a focus on itsm and itom. Workato targets enterprises and it teams and leads with recipe-builder and connectors.
Both tools use custom enterprise pricing — you'll need to contact sales for a quote, which makes direct cost comparison difficult.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.