Make
ServiceNow
| Feature | Make | ServiceNow |
|---|---|---|
| Pricing | Free / from $10.59/mo | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | power-users, agencies, developers, small-businesses | enterprise, it-departments, large-organizations, government |
| Founded | 2012 | 2004 |
| Scenarios | ✓ | ✗ |
| Modules | ✓ | ✗ |
| Routers | ✓ | ✗ |
| Webhooks | ✓ | ✗ |
| Data Stores | ✓ | ✗ |
| Api | ✓ | ✗ |
| Itsm | ✗ | ✓ |
| Itom | ✗ | ✓ |
| Workflow Automation | ✗ | ✓ |
| Cmdb | ✗ | ✓ |
| Service Portal | ✗ | ✓ |
| Virtual Agent | ✗ | ✓ |
✓ Make Pros
- Visual workflow builder
- Affordable pricing
- 1,000+ app integrations
- Complex branching logic
✗ Make Cons
- Steeper learning curve than Zapier
- Smaller app library
- Can be slow with large scenarios
✓ ServiceNow Pros
- Industry leader in ITSM
- Highly customizable
- Powerful workflows
- AI integration
✗ ServiceNow Cons
- Very expensive
- Complex implementation
- Requires dedicated admin
The Verdict
Make is built for power users and agencies, with a focus on scenarios and modules. ServiceNow targets enterprise and it departments and leads with itsm and itom.
ServiceNow uses custom enterprise pricing, while Make starts at $10.59/mo — a tangible advantage for teams with a fixed budget.
Make has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. ServiceNow requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
