Rows
Sprig
| Feature | Rows | Sprig |
|---|---|---|
| Pricing | Free / from $59/mo | Free only |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.2 / 5 | 4.3 / 5 |
| Best For | data-analysts, marketers, startups, growth-teams | product-managers, ux-researchers, growth-teams, product-designers |
| Founded | 2016 | 2017 |
| Integrations | ✓ | ✗ |
| Ai Assistant | ✓ | ✗ |
| Charts | ✓ | ✗ |
| Sharing | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Api Connections | ✓ | ✗ |
| In App Surveys | ✗ | ✓ |
| Session Replay | ✗ | ✓ |
| Ai Analysis | ✗ | ✓ |
| Targeting | ✗ | ✓ |
| Heatmaps | ✗ | ✓ |
| Feedback | ✗ | ✓ |
✓ Rows Pros
- Built-in data integrations
- Modern clean interface
- Powerful AI features
- Great for data analysis
✗ Rows Cons
- Limited free plan
- Smaller community
- Some integrations require paid plan
✓ Sprig Pros
- In-context user research
- AI-powered analysis
- Good targeting options
- Integrates with product
✗ Sprig Cons
- Expensive at scale
- Limited to in-app research
- Newer platform
The Verdict
Rows is built for data analysts and marketers, with a focus on integrations and ai-assistant. Sprig targets product managers and ux researchers and leads with in-app-surveys and session-replay.
Sprig uses custom enterprise pricing, while Rows starts at $59/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for growth teams — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.