Redfin
Zillow Premier Agent
| Feature | Redfin | Zillow Premier Agent |
|---|---|---|
| Pricing | Free / from $1.5/mo | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.2 / 5 | 3.8 / 5 |
| Best For | home-buyers, home-sellers, cost-conscious-sellers, data-driven-buyers | real-estate-agents, brokerages, real-estate-teams, new-agents |
| Founded | 2004 | 2006 |
| Property Search | ✓ | ✗ |
| Home Valuations | ✓ | ✗ |
| Agent Services | ✓ | ✗ |
| Market Insights | ✓ | ✗ |
| 3d Walkthroughs | ✓ | ✗ |
| Offer Tracking | ✓ | ✗ |
| Neighborhood Data | ✓ | ✗ |
| Lead Generation | ✗ | ✓ |
| Crm | ✗ | ✓ |
| Listing Advertising | ✗ | ✓ |
| Agent Profile | ✗ | ✓ |
| Reviews | ✗ | ✓ |
| Market Data | ✗ | ✓ |
✓ Redfin Pros
- Lower listing fees than traditional brokerages (1-1.5%)
- Highly accurate home value estimates (Redfin Estimate)
- Salaried agents incentivized by customer satisfaction
- Fast and accurate listing updates from MLS
✗ Redfin Cons
- Agent availability limited in some areas
- Less personalized service than traditional agents
- Not available in all markets
✓ Zillow Premier Agent Pros
- Massive audience
- High-intent leads
- CRM included
- Brand exposure
✗ Zillow Premier Agent Cons
- Very expensive
- Lead quality varies
- Competitive market
The Verdict
Redfin is built for home buyers and home sellers, with a focus on property-search and home-valuations. Zillow Premier Agent targets real estate agents and brokerages and leads with lead-generation and crm.
Zillow Premier Agent uses custom enterprise pricing, while Redfin starts at $1.5/mo — a tangible advantage for teams with a fixed budget.
Redfin has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Zillow Premier Agent requires a paid subscription from day one.
Redfin edges out on user ratings (4.2 vs 3.8). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Redfin offers broader built-in capabilities (7 features vs 6), while Zillow Premier Agent takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Redfin has a slight overall edge — but if massive audience matters most to you, Zillow Premier Agent may still be the right call.