Redfin
Zillow
| Feature | Redfin | Zillow |
|---|---|---|
| Pricing | Free / from $1.5/mo | Free only |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.2 / 5 | 4.3 / 5 |
| Best For | home-buyers, home-sellers, cost-conscious-sellers, data-driven-buyers | home-buyers, home-sellers, renters, real-estate-agents |
| Founded | 2004 | 2006 |
| Property Search | ✓ | ✗ |
| Home Valuations | ✓ | ✓ |
| Agent Services | ✓ | ✗ |
| Market Insights | ✓ | ✗ |
| 3d Walkthroughs | ✓ | ✗ |
| Offer Tracking | ✓ | ✗ |
| Neighborhood Data | ✓ | ✗ |
| Property Listings | ✗ | ✓ |
| Mortgage Tools | ✗ | ✓ |
| 3d Tours | ✗ | ✓ |
| Agent Matching | ✗ | ✓ |
| Market Data | ✗ | ✓ |
| Rental Listings | ✗ | ✓ |
| Saved Searches | ✗ | ✓ |
✓ Redfin Pros
- Lower listing fees than traditional brokerages (1-1.5%)
- Highly accurate home value estimates (Redfin Estimate)
- Salaried agents incentivized by customer satisfaction
- Fast and accurate listing updates from MLS
✗ Redfin Cons
- Agent availability limited in some areas
- Less personalized service than traditional agents
- Not available in all markets
✓ Zillow Pros
- Largest real estate database in the US
- Zestimate provides instant home value estimates
- Free for buyers and sellers to browse
- Comprehensive mortgage calculator and pre-approval tools
- 3D home tours and virtual walkthroughs
✗ Zillow Cons
- Zestimates can be inaccurate in some markets
- Agent advertising can feel intrusive
- Some listings are outdated or already sold
The Verdict
Redfin is built for home buyers and home sellers, with a focus on property-search and home-valuations. Zillow targets home buyers and home sellers and leads with property-listings and home-valuations.
Zillow uses custom enterprise pricing, while Redfin starts at $1.5/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Zillow offers broader built-in capabilities (8 features vs 7), while Redfin takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for home buyers, home sellers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.