Novu
ToolJet
| Feature | Novu | ToolJet |
|---|---|---|
| Pricing | Free / from $0.0025/mo | Free / from $20/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.1 / 5 |
| Best For | saas-developers, product-teams, startups, notification-heavy-apps | developers, startups, ops-teams, small-businesses |
| Founded | 2021 | 2021 |
| Multi Channel Notifications | ✓ | ✗ |
| Notification Center | ✓ | ✗ |
| Subscriber Preferences | ✓ | ✗ |
| Workflow Editor | ✓ | ✗ |
| Digest | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Self Hostable | ✓ | ✗ |
| Visual Builder | ✗ | ✓ |
| Data Sources | ✗ | ✓ |
| Workflows | ✗ | ✓ |
| Custom Code | ✗ | ✓ |
| Version Control | ✗ | ✓ |
| Multi Tenancy | ✗ | ✓ |
✓ Novu Pros
- Single API for all notification channels
- Open-source with self-hosting option
- Built-in notification center UI component
- Subscriber preference management included
✗ Novu Cons
- Complex setup for advanced use cases
- Documentation has gaps for edge cases
- Self-hosted version requires maintenance
✓ ToolJet Pros
- Open source
- Many data sources
- Drag-and-drop
- Self-hostable
✗ ToolJet Cons
- Documentation gaps
- Fewer widgets than competitors
- Community-dependent support
The Verdict
Novu is built for saas developers and product teams, with a focus on multi-channel-notifications and notification-center. ToolJet targets developers and startups and leads with visual-builder and data-sources.
On pricing, Novu is the clear winner for budget-conscious users — starting at $0.0025/mo compared to $20/mo for ToolJet. That $19.9975/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Novu offers broader built-in capabilities (7 features vs 6), while ToolJet takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for startups — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.