Moz Pro
Serpstat
| Feature | Moz Pro | Serpstat |
|---|---|---|
| Pricing | Free / from $99/mo | Free / from $59/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.1 / 5 |
| Best For | seo-professionals, agencies, marketers, enterprises | small-businesses, freelancers, agencies, content-marketers |
| Founded | 2004 | 2013 |
| Keyword Explorer | ✓ | ✗ |
| Link Explorer | ✓ | ✗ |
| Site Audit | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| On Page Grader | ✓ | ✗ |
| Domain Authority | ✓ | ✗ |
| Keyword Research | ✗ | ✓ |
| Backlink Analysis | ✗ | ✓ |
| Keyword Clustering | ✗ | ✓ |
| Competitor Research | ✗ | ✓ |
✓ Moz Pro Pros
- Trusted Domain Authority metric
- Excellent link analysis
- Active community and learning resources
- Reliable rank tracking
✗ Moz Pro Cons
- Expensive for small businesses
- Smaller backlink index than competitors
- Interface feels dated
✓ Serpstat Pros
- Affordable vs competitors
- Good keyword clustering
- API access
- All-in-one
✗ Serpstat Cons
- Smaller database
- UI needs improvement
- Slower crawling
The Verdict
Moz Pro is built for seo professionals and agencies, with a focus on keyword-explorer and link-explorer. Serpstat targets small businesses and freelancers and leads with keyword-research and rank-tracking.
On pricing, Serpstat is the clear winner for budget-conscious users — starting at $59/mo compared to $99/mo for Moz Pro. That $40/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for agencies — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.