Moz Pro
Semrush
| Feature | Moz Pro | Semrush |
|---|---|---|
| Pricing | Free / from $99/mo | From $139.95/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.3 / 5 | 4.6 / 5 |
| Best For | seo-professionals, agencies, marketers, enterprises | digital-marketers, agencies, seo-professionals, content-teams |
| Founded | 2004 | 2008 |
| Keyword Explorer | ✓ | ✗ |
| Link Explorer | ✓ | ✗ |
| Site Audit | ✓ | ✓ |
| Rank Tracking | ✓ | ✗ |
| On Page Grader | ✓ | ✗ |
| Domain Authority | ✓ | ✗ |
| Keyword Research | ✗ | ✓ |
| Position Tracking | ✗ | ✓ |
| Backlink Audit | ✗ | ✓ |
| Ppc Analysis | ✗ | ✓ |
| Content Optimization | ✗ | ✓ |
✓ Moz Pro Pros
- Trusted Domain Authority metric
- Excellent link analysis
- Active community and learning resources
- Reliable rank tracking
✗ Moz Pro Cons
- Expensive for small businesses
- Smaller backlink index than competitors
- Interface feels dated
✓ Semrush Pros
- Comprehensive toolkit
- Great competitive analysis
- PPC research
- Content marketing tools
✗ Semrush Cons
- Expensive
- Can be overwhelming
- Data limits on lower plans
The Verdict
Moz Pro is built for seo professionals and agencies, with a focus on keyword-explorer and link-explorer. Semrush targets digital marketers and agencies and leads with keyword-research and site-audit.
On pricing, Moz Pro is the clear winner for budget-conscious users — starting at $99/mo compared to $139.95/mo for Semrush. That $40.94999999999999/mo difference adds up quickly for growing teams.
Moz Pro has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Semrush requires a paid subscription from day one.
Both tools are a solid fit for seo professionals, agencies — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Semrush has a slight overall edge — but if trusted domain authority metric matters most to you, Moz Pro may still be the right call.