Moz Pro
Pirsch
| Feature | Moz Pro | Pirsch |
|---|---|---|
| Pricing | Free / from $99/mo | From $4/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.3 / 5 | 4.3 / 5 |
| Best For | seo-professionals, agencies, marketers, enterprises | privacy-focused-websites, european-businesses, bloggers, saas-companies |
| Founded | 2004 | 2021 |
| Keyword Explorer | ✓ | ✗ |
| Link Explorer | ✓ | ✗ |
| Site Audit | ✓ | ✗ |
| Rank Tracking | ✓ | ✗ |
| On Page Grader | ✓ | ✗ |
| Domain Authority | ✓ | ✗ |
| Pageview Tracking | ✗ | ✓ |
| Event Tracking | ✗ | ✓ |
| Goals | ✗ | ✓ |
| Utm Tracking | ✗ | ✓ |
| Server Side Tracking | ✗ | ✓ |
| Api Access | ✗ | ✓ |
✓ Moz Pro Pros
- Trusted Domain Authority metric
- Excellent link analysis
- Active community and learning resources
- Reliable rank tracking
✗ Moz Pro Cons
- Expensive for small businesses
- Smaller backlink index than competitors
- Interface feels dated
✓ Pirsch Pros
- No cookies required
- GDPR compliant out of the box
- Lightweight script (less than 1KB)
- Server-side tracking option
✗ Pirsch Cons
- No free plan
- Less detailed than GA4
- Limited e-commerce tracking
The Verdict
Moz Pro is built for seo professionals and agencies, with a focus on keyword-explorer and link-explorer. Pirsch targets privacy focused websites and european businesses and leads with pageview-tracking and event-tracking.
On pricing, Pirsch is the clear winner for budget-conscious users — starting at $4/mo compared to $99/mo for Moz Pro. That $95/mo difference adds up quickly for growing teams.
Moz Pro has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Pirsch requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.