Kajabi
Sellfy
| Feature | Kajabi | Sellfy |
|---|---|---|
| Pricing | From $69/mo | From $29/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.5 / 5 | 4.2 / 5 |
| Best For | established-creators, knowledge-entrepreneurs, coaches, agencies | creators, artists, musicians, digital-product-sellers |
| Founded | 2010 | 2011 |
| Course Builder | ✓ | ✗ |
| Marketing Funnels | ✓ | ✗ |
| Email Automation | ✓ | ✗ |
| Website Builder | ✓ | ✗ |
| Podcasting | ✓ | ✗ |
| Communities | ✓ | ✗ |
| Analytics | ✓ | ✓ |
| Mobile App | ✓ | ✗ |
| Digital Products | ✗ | ✓ |
| Subscriptions | ✗ | ✓ |
| Print On Demand | ✗ | ✓ |
| Email Marketing | ✗ | ✓ |
| Discount Codes | ✗ | ✓ |
✓ Kajabi Pros
- Complete business platform with no need for third-party tools
- Powerful marketing automation and funnels
- Beautiful customizable website themes
- Built-in podcast hosting
- Excellent analytics and reporting
✗ Kajabi Cons
- Expensive compared to alternatives
- No free plan available
- Learning curve for all features
✓ Sellfy Pros
- No transaction fees
- Built-in marketing tools
- Great for digital products
- Print-on-demand included
✗ Sellfy Cons
- Limited store customization
- Basic SEO options
- No marketplace exposure
The Verdict
Kajabi is built for established creators and knowledge entrepreneurs, with a focus on course-builder and marketing-funnels. Sellfy targets creators and artists and leads with digital-products and subscriptions.
On pricing, Sellfy is the clear winner for budget-conscious users — starting at $29/mo compared to $69/mo for Kajabi. That $40/mo difference adds up quickly for growing teams.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Feature-wise, Kajabi offers broader built-in capabilities (8 features vs 6), while Sellfy takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Kajabi has a slight overall edge — but if no transaction fees matters most to you, Sellfy may still be the right call.