Kajabi
Wix
| Feature | Kajabi | Wix |
|---|---|---|
| Pricing | From $69/mo | Free / from $17/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | established-creators, knowledge-entrepreneurs, coaches, agencies | small-businesses, beginners, restaurants, portfolios, local-businesses |
| Founded | 2010 | 2006 |
| Course Builder | ✓ | ✗ |
| Marketing Funnels | ✓ | ✗ |
| Email Automation | ✓ | ✗ |
| Website Builder | ✓ | ✗ |
| Podcasting | ✓ | ✗ |
| Communities | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Mobile App | ✓ | ✗ |
| Drag Drop Editor | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Ecommerce | ✗ | ✓ |
| Seo | ✗ | ✓ |
| Ai Builder | ✗ | ✓ |
| Booking | ✗ | ✓ |
| Crm | ✗ | ✓ |
✓ Kajabi Pros
- Complete business platform with no need for third-party tools
- Powerful marketing automation and funnels
- Beautiful customizable website themes
- Built-in podcast hosting
- Excellent analytics and reporting
✗ Kajabi Cons
- Expensive compared to alternatives
- No free plan available
- Learning curve for all features
✓ Wix Pros
- Easiest website builder for beginners
- 900+ designer-made templates
- AI generates entire sites from prompts
- All-in-one (hosting, domain, email)
✗ Wix Cons
- Cannot switch templates after building
- Sites can be slow to load
- Moving away is nearly impossible
The Verdict
Kajabi is built for established creators and knowledge entrepreneurs, with a focus on course-builder and marketing-funnels. Wix targets small businesses and beginners and leads with drag-drop-editor and templates.
On pricing, Wix is the clear winner for budget-conscious users — starting at $17/mo compared to $69/mo for Kajabi. That $52/mo difference adds up quickly for growing teams.
Wix has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Kajabi requires a paid subscription from day one.
Feature-wise, Kajabi offers broader built-in capabilities (8 features vs 7), while Wix takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.