Hex
Mailchimp
| Feature | Hex | Mailchimp |
|---|---|---|
| Pricing | Free / from $28/mo | Free / from $13/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | data-analysts, data-scientists, analytics-engineers, data-teams | small-businesses, startups, solopreneurs, e-commerce |
| Founded | 2019 | 2001 |
| Sql Cells | ✓ | ✗ |
| Python Cells | ✓ | ✗ |
| Charts | ✓ | ✗ |
| Data Apps | ✓ | ✗ |
| Scheduling | ✓ | ✗ |
| Version History | ✓ | ✗ |
| Email Campaigns | ✗ | ✓ |
| Automation | ✗ | ✓ |
| Landing Pages | ✗ | ✓ |
| Audience Segments | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Templates | ✗ | ✓ |
| A B Testing | ✗ | ✓ |
✓ Hex Pros
- SQL + Python in one tool
- Beautiful data apps
- Collaborative notebooks
- Good sharing features
✗ Hex Cons
- Expensive for teams
- Learning curve for non-technical
- Limited self-hosting
✓ Mailchimp Pros
- Free tier for up to 500 contacts
- Easy drag-and-drop email builder
- Built-in automation workflows
- Good reporting and analytics
✗ Mailchimp Cons
- Gets expensive as list grows
- Automation less powerful than competitors
- Limited A/B testing on lower plans
The Verdict
Hex is built for data analysts and data scientists, with a focus on sql-cells and python-cells. Mailchimp targets small businesses and startups and leads with email-campaigns and automation.
On pricing, Mailchimp is the clear winner for budget-conscious users — starting at $13/mo compared to $28/mo for Hex. That $15/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Mailchimp offers broader built-in capabilities (7 features vs 6), while Hex takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
