Heap
Sprig
| Feature | Heap | Sprig |
|---|---|---|
| Pricing | Free only | Free only |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.3 / 5 |
| Best For | product-teams, growth-teams, ux-researchers, data-analysts | product-managers, ux-researchers, growth-teams, product-designers |
| Founded | 2013 | 2017 |
| Auto Capture | ✓ | ✗ |
| Retroactive Analytics | ✓ | ✗ |
| Session Replay | ✓ | ✓ |
| Journey Mapping | ✓ | ✗ |
| Funnels | ✓ | ✗ |
| Retention | ✓ | ✗ |
| In App Surveys | ✗ | ✓ |
| Ai Analysis | ✗ | ✓ |
| Targeting | ✗ | ✓ |
| Heatmaps | ✗ | ✓ |
| Feedback | ✗ | ✓ |
✓ Heap Pros
- Auto-capture all events
- No code required for tracking
- Retroactive analysis possible
- Session replay included
✗ Heap Cons
- Expensive at scale
- Can be data-overwhelming
- Slower than event-based tools
✓ Sprig Pros
- In-context user research
- AI-powered analysis
- Good targeting options
- Integrates with product
✗ Sprig Cons
- Expensive at scale
- Limited to in-app research
- Newer platform
The Verdict
Heap is built for product teams and growth teams, with a focus on auto-capture and retroactive-analytics. Sprig targets product managers and ux researchers and leads with in-app-surveys and session-replay.
Both tools use custom enterprise pricing — you'll need to contact sales for a quote, which makes direct cost comparison difficult.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Both tools are a solid fit for growth teams, ux researchers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.