Heap
Semrush
| Feature | Heap | Semrush |
|---|---|---|
| Pricing | Free only | Free / from $139.95/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.6 / 5 |
| Best For | product-teams, growth-teams, ux-researchers, data-analysts | digital-marketers, agencies, enterprise, ppc-managers |
| Founded | 2013 | 2008 |
| Auto Capture | ✓ | ✗ |
| Retroactive Analytics | ✓ | ✗ |
| Session Replay | ✓ | ✗ |
| Journey Mapping | ✓ | ✗ |
| Funnels | ✓ | ✗ |
| Retention | ✓ | ✗ |
| Keyword Research | ✗ | ✓ |
| Site Audit | ✗ | ✓ |
| Rank Tracking | ✗ | ✓ |
| Competitor Analysis | ✗ | ✓ |
| Ppc Tools | ✗ | ✓ |
| Content Marketing | ✗ | ✓ |
| Social Media | ✗ | ✓ |
✓ Heap Pros
- Auto-capture all events
- No code required for tracking
- Retroactive analysis possible
- Session replay included
✗ Heap Cons
- Expensive at scale
- Can be data-overwhelming
- Slower than event-based tools
✓ Semrush Pros
- Most comprehensive marketing toolkit
- Excellent PPC and advertising tools
- Content marketing platform included
- Social media management built-in
✗ Semrush Cons
- Very expensive for small businesses
- Interface can feel overwhelming
- Some data less accurate for non-US markets
The Verdict
Heap is built for product teams and growth teams, with a focus on auto-capture and retroactive-analytics. Semrush targets digital marketers and agencies and leads with keyword-research and site-audit.
Heap uses custom enterprise pricing, while Semrush starts at $139.95/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Semrush offers broader built-in capabilities (7 features vs 6), while Heap takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Semrush has a slight overall edge — but if auto-capture all events matters most to you, Heap may still be the right call.