Guru
Zeplin
| Feature | Guru | Zeplin |
|---|---|---|
| Pricing | Free / from $10/mo | Free / from $12/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.2 / 5 |
| Best For | support-teams, sales-teams, hr-teams, growing-companies | design-teams, developers, agencies, product-teams |
| Founded | 2015 | 2014 |
| Knowledge Cards | ✓ | ✗ |
| Verification | ✓ | ✗ |
| Ai Search | ✓ | ✗ |
| Browser Extension | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Design Handoff | ✗ | ✓ |
| Style Guide | ✗ | ✓ |
| Components | ✗ | ✓ |
| Code Snippets | ✗ | ✓ |
| Measurements | ✗ | ✓ |
| Version History | ✗ | ✓ |
✓ Guru Pros
- Knowledge verification
- Browser extension
- AI-powered search
- Slack/Teams integration
✗ Guru Cons
- Unwieldy at scale
- Verification overhead
- Limited formatting
✓ Zeplin Pros
- Great handoff tool
- Developer-friendly
- Design system support
- Multi-platform
✗ Zeplin Cons
- Figma reducing need
- Limited design editing
- Fewer updates
The Verdict
Guru is built for support teams and sales teams, with a focus on knowledge-cards and verification. Zeplin targets design teams and developers and leads with design-handoff and style-guide.
Pricing is close: Guru starts at $10/mo versus $12/mo for Zeplin — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.