Guru
Tana
| Feature | Guru | Tana |
|---|---|---|
| Pricing | Free / from $10/mo | Free / from $12/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | support-teams, sales-teams, hr-teams, growing-companies | power-users, researchers, knowledge-workers, systems-thinkers |
| Founded | 2015 | 2020 |
| Knowledge Cards | ✓ | ✗ |
| Verification | ✓ | ✗ |
| Ai Search | ✓ | ✗ |
| Browser Extension | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Supertags | ✗ | ✓ |
| Ai Commands | ✗ | ✓ |
| Live Queries | ✗ | ✓ |
| Views | ✗ | ✓ |
| Node Graph | ✗ | ✓ |
| Daily Notes | ✗ | ✓ |
✓ Guru Pros
- Knowledge verification
- Browser extension
- AI-powered search
- Slack/Teams integration
✗ Guru Cons
- Unwieldy at scale
- Verification overhead
- Limited formatting
✓ Tana Pros
- Supertags create structured data effortlessly
- Powerful AI-powered search and commands
- Everything is queryable and linked
- Flexible views (table, board, calendar)
✗ Tana Cons
- Steep learning curve
- No mobile app yet
- Still in development (features changing)
The Verdict
Guru is built for support teams and sales teams, with a focus on knowledge-cards and verification. Tana targets power users and researchers and leads with supertags and ai-commands.
Pricing is close: Guru starts at $10/mo versus $12/mo for Tana — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.