Guru
Relay.app
| Feature | Guru | Relay.app |
|---|---|---|
| Pricing | Free / from $10/mo | Free / from $16/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.3 / 5 |
| Best For | support-teams, sales-teams, hr-teams, growing-companies | operations-teams, agencies, small-businesses, compliance-teams |
| Founded | 2015 | 2021 |
| Knowledge Cards | ✓ | ✗ |
| Verification | ✓ | ✗ |
| Ai Search | ✓ | ✗ |
| Browser Extension | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Integrations | ✓ | ✓ |
| Workflow Builder | ✗ | ✓ |
| Ai Steps | ✗ | ✓ |
| Human Approvals | ✗ | ✓ |
| Multiplayer Editing | ✗ | ✓ |
| Conditional Logic | ✗ | ✓ |
✓ Guru Pros
- Knowledge verification
- Browser extension
- AI-powered search
- Slack/Teams integration
✗ Guru Cons
- Unwieldy at scale
- Verification overhead
- Limited formatting
✓ Relay.app Pros
- Human-in-the-loop approvals
- AI steps built in
- Collaborative workflows
- Clean modern interface
✗ Relay.app Cons
- Fewer integrations than Zapier
- Newer platform
- Limited advanced logic
The Verdict
Guru is built for support teams and sales teams, with a focus on knowledge-cards and verification. Relay.app targets operations teams and agencies and leads with workflow-builder and ai-steps.
On pricing, Guru is the clear winner for budget-conscious users — starting at $10/mo compared to $16/mo for Relay.app. That $6/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.