Guru
Lokalise
| Feature | Guru | Lokalise |
|---|---|---|
| Pricing | Free / from $10/mo | From $120/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.4 / 5 | 4.5 / 5 |
| Best For | support-teams, sales-teams, hr-teams, growing-companies | mobile-developers, product-teams, agile-teams, design-teams |
| Founded | 2015 | 2016 |
| Knowledge Cards | ✓ | ✗ |
| Verification | ✓ | ✗ |
| Ai Search | ✓ | ✗ |
| Browser Extension | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Over The Air Updates | ✗ | ✓ |
| Screenshot Ocr | ✗ | ✓ |
| Branching | ✗ | ✓ |
| Figma Plugin | ✗ | ✓ |
| Api Cli | ✗ | ✓ |
| Quality Assurance | ✗ | ✓ |
✓ Guru Pros
- Knowledge verification
- Browser extension
- AI-powered search
- Slack/Teams integration
✗ Guru Cons
- Unwieldy at scale
- Verification overhead
- Limited formatting
✓ Lokalise Pros
- Over-the-air translation updates
- Screenshot OCR for context
- Excellent developer experience
- Figma and design tool integration
✗ Lokalise Cons
- Pricing based on word count
- Can get expensive quickly
- Limited free trial
The Verdict
Guru is built for support teams and sales teams, with a focus on knowledge-cards and verification. Lokalise targets mobile developers and product teams and leads with over-the-air-updates and screenshot-ocr.
On pricing, Guru is the clear winner for budget-conscious users — starting at $10/mo compared to $120/mo for Lokalise. That $110/mo difference adds up quickly for growing teams.
Guru has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Lokalise requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.