Guru
InVision
| Feature | Guru | InVision |
|---|---|---|
| Pricing | Free / from $10/mo | Free / from $7.95/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 3.8 / 5 |
| Best For | support-teams, sales-teams, hr-teams, growing-companies | design-teams, product-managers, stakeholder-reviews, legacy-users |
| Founded | 2015 | 2011 |
| Knowledge Cards | ✓ | ✗ |
| Verification | ✓ | ✗ |
| Ai Search | ✓ | ✗ |
| Browser Extension | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Prototyping | ✗ | ✓ |
| Freehand Whiteboard | ✗ | ✓ |
| Design Systems | ✗ | ✓ |
| Inspect Mode | ✗ | ✓ |
| Commenting | ✗ | ✓ |
| User Testing | ✗ | ✓ |
✓ Guru Pros
- Knowledge verification
- Browser extension
- AI-powered search
- Slack/Teams integration
✗ Guru Cons
- Unwieldy at scale
- Verification overhead
- Limited formatting
✓ InVision Pros
- Excellent prototyping with hotspots and transitions
- Freehand whiteboarding for brainstorming
- Design system manager (DSM) for consistency
- Good stakeholder review and commenting workflow
✗ InVision Cons
- Company has pivoted and scaled down significantly
- Studio product was discontinued
- Most teams have migrated to Figma
The Verdict
Guru is built for support teams and sales teams, with a focus on knowledge-cards and verification. InVision targets design teams and product managers and leads with prototyping and freehand-whiteboard.
Pricing is close: InVision starts at $7.95/mo versus $10/mo for Guru — not a deciding factor on its own.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Guru edges out on user ratings (4.4 vs 3.8). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Bottom line: Guru has a slight overall edge — but if excellent prototyping with hotspots and transitions matters most to you, InVision may still be the right call.