Groove
LiveAgent
| Feature | Groove | LiveAgent |
|---|---|---|
| Pricing | From $16/mo | Free / from $9/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.3 / 5 | 4.3 / 5 |
| Best For | small-businesses, startups, small-support-teams, saas-companies | small-businesses, ecommerce, support-teams, call-centers |
| Founded | 2012 | 2006 |
| Shared Inbox | ✓ | ✗ |
| Knowledge Base | ✓ | ✓ |
| Live Chat | ✓ | ✓ |
| Assignments | ✓ | ✗ |
| Collision Detection | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Ticketing | ✗ | ✓ |
| Call Center | ✗ | ✓ |
| Social Media Support | ✗ | ✓ |
| Video Chat | ✗ | ✓ |
✓ Groove Pros
- Very simple to use
- Feels like email not a ticket system
- Good for small teams
- Knowledge base included
✗ Groove Cons
- Limited automation
- Basic reporting
- Not suitable for large teams
✓ LiveAgent Pros
- Feature-rich
- Affordable
- Built-in call center
- Fast live chat
✗ LiveAgent Cons
- Interface feels busy
- Setup takes time
- Mobile app limited
The Verdict
Groove is built for small businesses and startups, with a focus on shared-inbox and knowledge-base. LiveAgent targets small businesses and ecommerce and leads with ticketing and live-chat.
On pricing, LiveAgent is the clear winner for budget-conscious users — starting at $9/mo compared to $16/mo for Groove. That $7/mo difference adds up quickly for growing teams.
LiveAgent has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Groove requires a paid subscription from day one.
Both tools are a solid fit for small businesses — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.