Gong
Metricool
| Feature | Gong | Metricool |
|---|---|---|
| Pricing | Contact sales | Free / from $22/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.6 / 5 | 4.4 / 5 |
| Best For | sales-leaders, revenue-teams, enterprise-sales, sales-enablement | marketing-agencies, social-media-managers, small-businesses, digital-marketers |
| Founded | 2015 | 2016 |
| Conversation Intelligence | ✓ | ✗ |
| Deal Insights | ✓ | ✗ |
| Forecasting | ✓ | ✗ |
| Coaching | ✓ | ✗ |
| Market Intelligence | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Scheduling | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Inbox | ✗ | ✓ |
| Smartlinks | ✗ | ✓ |
| Competitor Analysis | ✗ | ✓ |
| Ad Tracking | ✗ | ✓ |
✓ Gong Pros
- Excellent conversation analytics
- AI-powered deal insights
- Good coaching tools
- Strong integrations
✗ Gong Cons
- Very expensive
- Enterprise sales cycle
- Privacy concerns with recording
✓ Metricool Pros
- Comprehensive analytics across platforms
- Ad campaign tracking (Meta, Google)
- SmartLinks for bio pages
- Competitor analysis built in
✗ Metricool Cons
- Interface can feel busy
- Limited reporting customization
- Some features only in higher plans
The Verdict
Gong is built for sales leaders and revenue teams, with a focus on conversation-intelligence and deal-insights. Metricool targets marketing agencies and social media managers and leads with scheduling and analytics.
Gong uses custom enterprise pricing, while Metricool starts at $22/mo — a tangible advantage for teams with a fixed budget.
Metricool has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Gong requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.