Gong
Heap
| Feature | Gong | Heap |
|---|---|---|
| Pricing | Contact sales | Free only |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.6 / 5 | 4.3 / 5 |
| Best For | sales-leaders, revenue-teams, enterprise-sales, sales-enablement | product-teams, growth-marketers, ux-researchers, saas-companies |
| Founded | 2015 | 2013 |
| Conversation Intelligence | ✓ | ✗ |
| Deal Insights | ✓ | ✗ |
| Forecasting | ✓ | ✗ |
| Coaching | ✓ | ✗ |
| Market Intelligence | ✓ | ✗ |
| Integrations | ✓ | ✓ |
| Auto Capture | ✗ | ✓ |
| Session Replay | ✗ | ✓ |
| Funnel Analysis | ✗ | ✓ |
| Retention Analysis | ✗ | ✓ |
| User Segments | ✗ | ✓ |
| Data Science | ✗ | ✓ |
✓ Gong Pros
- Excellent conversation analytics
- AI-powered deal insights
- Good coaching tools
- Strong integrations
✗ Gong Cons
- Very expensive
- Enterprise sales cycle
- Privacy concerns with recording
✓ Heap Pros
- Auto-captures all user interactions without code
- Retroactive analysis (define events after the fact)
- Session replay integrated with analytics
- No engineering resources needed for tracking
✗ Heap Cons
- Pricing not transparent (sales-required for growth+)
- Can generate excessive data requiring cleanup
- UI can feel slower than event-based alternatives
The Verdict
Gong is built for sales leaders and revenue teams, with a focus on conversation-intelligence and deal-insights. Heap targets product teams and growth marketers and leads with auto-capture and session-replay.
Both tools use custom enterprise pricing — you'll need to contact sales for a quote, which makes direct cost comparison difficult.
Heap has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Gong requires a paid subscription from day one.
Feature-wise, Heap offers broader built-in capabilities (7 features vs 6), while Gong takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Gong has a slight overall edge — but if auto-captures all user interactions without code matters most to you, Heap may still be the right call.