Gladly
tawk.to
| Feature | Gladly | tawk.to |
|---|---|---|
| Pricing | From $180/mo | Free / from $19/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | ecommerce-brands, luxury-retail, enterprise-support, customer-obsessed-teams | startups, small-businesses, freelancers, budget-conscious-teams |
| Founded | 2014 | 2013 |
| Unified Conversation | ✓ | ✗ |
| Omnichannel Inbox | ✓ | ✗ |
| Voice Support | ✓ | ✗ |
| Self Service | ✓ | ✗ |
| Customer Timeline | ✓ | ✗ |
| Task Management | ✓ | ✗ |
| Live Chat | ✗ | ✓ |
| Ticketing | ✗ | ✓ |
| Knowledge Base | ✗ | ✓ |
| Video Chat | ✗ | ✓ |
| Screen Sharing | ✗ | ✓ |
| Chat Pages | ✗ | ✓ |
✓ Gladly Pros
- Single conversation thread per customer
- Excellent omnichannel support
- Built-in voice and messaging
- Customer-first approach
✗ Gladly Cons
- Very expensive per agent
- Enterprise-focused
- Smaller marketplace of integrations
✓ tawk.to Pros
- 100% free
- No agent limits
- Feature-rich for free
- Good mobile app
✗ tawk.to Cons
- Branding on free plan
- Interface could be cleaner
- Limited integrations
The Verdict
Gladly is built for ecommerce brands and luxury retail, with a focus on unified-conversation and omnichannel-inbox. tawk.to targets startups and small businesses and leads with live-chat and ticketing.
On pricing, tawk.to is the clear winner for budget-conscious users — starting at $19/mo compared to $180/mo for Gladly. That $161/mo difference adds up quickly for growing teams.
tawk.to has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Gladly requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.