Front
Guru
| Feature | Front | Guru |
|---|---|---|
| Pricing | From $19/mo | Free / from $10/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.5 / 5 | 4.4 / 5 |
| Best For | customer-facing-teams, operations-teams, logistics-companies, professional-services | support-teams, sales-teams, hr-teams, growing-companies |
| Founded | 2013 | 2015 |
| Shared Inboxes | ✓ | ✗ |
| Workflow Automation | ✓ | ✗ |
| Analytics | ✓ | ✓ |
| Sla Management | ✓ | ✗ |
| Integrations | ✓ | ✓ |
| Internal Comments | ✓ | ✗ |
| Omnichannel | ✓ | ✗ |
| Knowledge Cards | ✗ | ✓ |
| Verification | ✗ | ✓ |
| Ai Search | ✗ | ✓ |
| Browser Extension | ✗ | ✓ |
✓ Front Pros
- Unified inbox combining email, chat, SMS, social
- Excellent team collaboration with internal comments
- Powerful automation rules and SLA management
- Familiar email-like interface (low learning curve)
✗ Front Cons
- Expensive per-seat pricing especially at scale
- No free plan for small teams to try
- Can be overwhelming with high email volumes
✓ Guru Pros
- Knowledge verification
- Browser extension
- AI-powered search
- Slack/Teams integration
✗ Guru Cons
- Unwieldy at scale
- Verification overhead
- Limited formatting
The Verdict
Front is built for customer facing teams and operations teams, with a focus on shared-inboxes and workflow-automation. Guru targets support teams and sales teams and leads with knowledge-cards and verification.
On pricing, Guru is the clear winner for budget-conscious users — starting at $10/mo compared to $19/mo for Front. That $9/mo difference adds up quickly for growing teams.
Guru has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Front requires a paid subscription from day one.
Feature-wise, Front offers broader built-in capabilities (7 features vs 6), while Guru takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.