Front
Groove
| Feature | Front | Groove |
|---|---|---|
| Pricing | From $19/mo | From $16/mo |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | customer-facing-teams, operations-teams, logistics-companies, professional-services | small-businesses, startups, small-support-teams, saas-companies |
| Founded | 2013 | 2012 |
| Shared Inboxes | ✓ | ✗ |
| Workflow Automation | ✓ | ✗ |
| Analytics | ✓ | ✗ |
| Sla Management | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Internal Comments | ✓ | ✗ |
| Omnichannel | ✓ | ✗ |
| Shared Inbox | ✗ | ✓ |
| Knowledge Base | ✗ | ✓ |
| Live Chat | ✗ | ✓ |
| Assignments | ✗ | ✓ |
| Collision Detection | ✗ | ✓ |
| Reporting | ✗ | ✓ |
✓ Front Pros
- Unified inbox combining email, chat, SMS, social
- Excellent team collaboration with internal comments
- Powerful automation rules and SLA management
- Familiar email-like interface (low learning curve)
✗ Front Cons
- Expensive per-seat pricing especially at scale
- No free plan for small teams to try
- Can be overwhelming with high email volumes
✓ Groove Pros
- Very simple to use
- Feels like email not a ticket system
- Good for small teams
- Knowledge base included
✗ Groove Cons
- Limited automation
- Basic reporting
- Not suitable for large teams
The Verdict
Front is built for customer facing teams and operations teams, with a focus on shared-inboxes and workflow-automation. Groove targets small businesses and startups and leads with shared-inbox and knowledge-base.
Pricing is close: Groove starts at $16/mo versus $19/mo for Front — not a deciding factor on its own.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Feature-wise, Front offers broader built-in capabilities (7 features vs 6), while Groove takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.