Folk
Superlist
| Feature | Folk | Superlist |
|---|---|---|
| Pricing | Free / from $20/mo | Free / from $9/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.2 / 5 |
| Best For | agencies, founders, partnerships-teams, investor-relations | wunderlist-fans, small-teams, individuals, design-conscious-users |
| Founded | 2020 | 2020 |
| Contact Management | ✓ | ✗ |
| Pipelines | ✓ | ✗ |
| Email Sequences | ✓ | ✗ |
| Mail Merge | ✓ | ✗ |
| Browser Extension | ✓ | ✗ |
| Enrichment | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Personal Lists | ✗ | ✓ |
| Team Workspaces | ✗ | ✓ |
| Markdown Notes | ✗ | ✓ |
| Due Dates | ✗ | ✓ |
| Notifications | ✗ | ✓ |
| Cross Platform | ✗ | ✓ |
✓ Folk Pros
- Intuitive spreadsheet-like interface
- Browser extension captures contacts from anywhere
- Built-in email sequences and mail merge
- Great for lightweight relationship management
✗ Folk Cons
- Limited reporting and analytics
- Not suited for large enterprise sales teams
- Fewer automations than Salesforce/HubSpot
✓ Superlist Pros
- Lightning fast performance
- Seamless personal and team lists
- Beautiful design by Wunderlist creators
- Native apps on all platforms
✗ Superlist Cons
- Relatively new with fewer integrations
- Limited automation features
- No Gantt or timeline views
The Verdict
Folk is built for agencies and founders, with a focus on contact-management and pipelines. Superlist targets wunderlist fans and small teams and leads with personal-lists and team-workspaces.
On pricing, Superlist is the clear winner for budget-conscious users — starting at $9/mo compared to $20/mo for Folk. That $11/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Folk offers broader built-in capabilities (7 features vs 6), while Superlist takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.