Folk
InVision
| Feature | Folk | InVision |
|---|---|---|
| Pricing | Free / from $20/mo | Free / from $7.95/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 3.8 / 5 |
| Best For | agencies, founders, partnerships-teams, investor-relations | design-teams, product-managers, stakeholder-reviews, legacy-users |
| Founded | 2020 | 2011 |
| Contact Management | ✓ | ✗ |
| Pipelines | ✓ | ✗ |
| Email Sequences | ✓ | ✗ |
| Mail Merge | ✓ | ✗ |
| Browser Extension | ✓ | ✗ |
| Enrichment | ✓ | ✗ |
| Integrations | ✓ | ✗ |
| Prototyping | ✗ | ✓ |
| Freehand Whiteboard | ✗ | ✓ |
| Design Systems | ✗ | ✓ |
| Inspect Mode | ✗ | ✓ |
| Commenting | ✗ | ✓ |
| User Testing | ✗ | ✓ |
✓ Folk Pros
- Intuitive spreadsheet-like interface
- Browser extension captures contacts from anywhere
- Built-in email sequences and mail merge
- Great for lightweight relationship management
✗ Folk Cons
- Limited reporting and analytics
- Not suited for large enterprise sales teams
- Fewer automations than Salesforce/HubSpot
✓ InVision Pros
- Excellent prototyping with hotspots and transitions
- Freehand whiteboarding for brainstorming
- Design system manager (DSM) for consistency
- Good stakeholder review and commenting workflow
✗ InVision Cons
- Company has pivoted and scaled down significantly
- Studio product was discontinued
- Most teams have migrated to Figma
The Verdict
Folk is built for agencies and founders, with a focus on contact-management and pipelines. InVision targets design teams and product managers and leads with prototyping and freehand-whiteboard.
On pricing, InVision is the clear winner for budget-conscious users — starting at $7.95/mo compared to $20/mo for Folk. That $12.05/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Folk edges out on user ratings (4.4 vs 3.8). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Folk offers broader built-in capabilities (7 features vs 6), while InVision takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Folk has a slight overall edge — but if excellent prototyping with hotspots and transitions matters most to you, InVision may still be the right call.