Folk
Guru
| Feature | Folk | Guru |
|---|---|---|
| Pricing | Free / from $20/mo | Free / from $10/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.4 / 5 | 4.4 / 5 |
| Best For | agencies, founders, partnerships-teams, investor-relations | support-teams, sales-teams, hr-teams, growing-companies |
| Founded | 2020 | 2015 |
| Contact Management | ✓ | ✗ |
| Pipelines | ✓ | ✗ |
| Email Sequences | ✓ | ✗ |
| Mail Merge | ✓ | ✗ |
| Browser Extension | ✓ | ✓ |
| Enrichment | ✓ | ✗ |
| Integrations | ✓ | ✓ |
| Knowledge Cards | ✗ | ✓ |
| Verification | ✗ | ✓ |
| Ai Search | ✗ | ✓ |
| Analytics | ✗ | ✓ |
✓ Folk Pros
- Intuitive spreadsheet-like interface
- Browser extension captures contacts from anywhere
- Built-in email sequences and mail merge
- Great for lightweight relationship management
✗ Folk Cons
- Limited reporting and analytics
- Not suited for large enterprise sales teams
- Fewer automations than Salesforce/HubSpot
✓ Guru Pros
- Knowledge verification
- Browser extension
- AI-powered search
- Slack/Teams integration
✗ Guru Cons
- Unwieldy at scale
- Verification overhead
- Limited formatting
The Verdict
Folk is built for agencies and founders, with a focus on contact-management and pipelines. Guru targets support teams and sales teams and leads with knowledge-cards and verification.
On pricing, Guru is the clear winner for budget-conscious users — starting at $10/mo compared to $20/mo for Folk. That $10/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Folk offers broader built-in capabilities (7 features vs 6), while Guru takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.