Evidence
StackAdapt
| Feature | Evidence | StackAdapt |
|---|---|---|
| Pricing | Free / from $49/mo | Contact sales |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.3 / 5 | 4.4 / 5 |
| Best For | data-analysts, data-engineers, startups, analytics-teams | agencies, brand-marketers, media-planners, performance-marketers |
| Founded | 2021 | 2014 |
| Sql Reporting | ✓ | ✗ |
| Markdown Pages | ✓ | ✗ |
| Charts | ✓ | ✗ |
| Static Deployment | ✓ | ✗ |
| Git Integration | ✓ | ✗ |
| Data Sources | ✓ | ✗ |
| Native Ads | ✗ | ✓ |
| Display Ads | ✗ | ✓ |
| Video Ctv | ✗ | ✓ |
| Audience Targeting | ✗ | ✓ |
| Contextual Targeting | ✗ | ✓ |
| Creative Studio | ✗ | ✓ |
✓ Evidence Pros
- Code-based reports (version controlled)
- Beautiful output
- Fast static deployment
- SQL-first approach
✗ Evidence Cons
- Requires SQL knowledge
- Not for ad-hoc exploration
- Smaller community
✓ StackAdapt Pros
- Excellent native ad inventory
- Strong machine learning
- Good customer support
- Multi-channel reach
✗ StackAdapt Cons
- Minimum spend requirements
- Learning curve for platform
- Reporting could be more granular
The Verdict
Evidence is built for data analysts and data engineers, with a focus on sql-reporting and markdown-pages. StackAdapt targets agencies and brand marketers and leads with native-ads and display-ads.
StackAdapt uses custom enterprise pricing, while Evidence starts at $49/mo — a tangible advantage for teams with a fixed budget.
Evidence has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. StackAdapt requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.