Evidence
Semrush
| Feature | Evidence | Semrush |
|---|---|---|
| Pricing | Free / from $49/mo | Free / from $139.95/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.6 / 5 |
| Best For | data-analysts, data-engineers, startups, analytics-teams | digital-marketers, agencies, enterprise, ppc-managers |
| Founded | 2021 | 2008 |
| Sql Reporting | ✓ | ✗ |
| Markdown Pages | ✓ | ✗ |
| Charts | ✓ | ✗ |
| Static Deployment | ✓ | ✗ |
| Git Integration | ✓ | ✗ |
| Data Sources | ✓ | ✗ |
| Keyword Research | ✗ | ✓ |
| Site Audit | ✗ | ✓ |
| Rank Tracking | ✗ | ✓ |
| Competitor Analysis | ✗ | ✓ |
| Ppc Tools | ✗ | ✓ |
| Content Marketing | ✗ | ✓ |
| Social Media | ✗ | ✓ |
✓ Evidence Pros
- Code-based reports (version controlled)
- Beautiful output
- Fast static deployment
- SQL-first approach
✗ Evidence Cons
- Requires SQL knowledge
- Not for ad-hoc exploration
- Smaller community
✓ Semrush Pros
- Most comprehensive marketing toolkit
- Excellent PPC and advertising tools
- Content marketing platform included
- Social media management built-in
✗ Semrush Cons
- Very expensive for small businesses
- Interface can feel overwhelming
- Some data less accurate for non-US markets
The Verdict
Evidence is built for data analysts and data engineers, with a focus on sql-reporting and markdown-pages. Semrush targets digital marketers and agencies and leads with keyword-research and site-audit.
On pricing, Evidence is the clear winner for budget-conscious users — starting at $49/mo compared to $139.95/mo for Semrush. That $90.94999999999999/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Semrush offers broader built-in capabilities (7 features vs 6), while Evidence takes a more focused approach — which can mean a simpler, faster onboarding experience.
Bottom line: Semrush has a slight overall edge — but if code-based reports (version controlled) matters most to you, Evidence may still be the right call.