Evidence
SpyFu
| Feature | Evidence | SpyFu |
|---|---|---|
| Pricing | Free / from $49/mo | From $39/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.3 / 5 | 4.2 / 5 |
| Best For | data-analysts, data-engineers, startups, analytics-teams | ppc-managers, seo-professionals, agencies, competitive-analysts |
| Founded | 2021 | 2006 |
| Sql Reporting | ✓ | ✗ |
| Markdown Pages | ✓ | ✗ |
| Charts | ✓ | ✗ |
| Static Deployment | ✓ | ✗ |
| Git Integration | ✓ | ✗ |
| Data Sources | ✓ | ✗ |
| Competitor Keywords | ✗ | ✓ |
| Ppc Research | ✗ | ✓ |
| Backlink Analysis | ✗ | ✓ |
| Rank Tracking | ✗ | ✓ |
| Keyword Research | ✗ | ✓ |
| Domain Comparison | ✗ | ✓ |
✓ Evidence Pros
- Code-based reports (version controlled)
- Beautiful output
- Fast static deployment
- SQL-first approach
✗ Evidence Cons
- Requires SQL knowledge
- Not for ad-hoc exploration
- Smaller community
✓ SpyFu Pros
- Unlimited search results on all plans
- Excellent competitor analysis
- Historical data going back years
- Good PPC research tools
✗ SpyFu Cons
- Interface can be overwhelming
- Data accuracy varies for smaller sites
- Limited international data
The Verdict
Evidence is built for data analysts and data engineers, with a focus on sql-reporting and markdown-pages. SpyFu targets ppc managers and seo professionals and leads with competitor-keywords and ppc-research.
On pricing, SpyFu is the clear winner for budget-conscious users — starting at $39/mo compared to $49/mo for Evidence. That $10/mo difference adds up quickly for growing teams.
Evidence has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. SpyFu requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.