Evidence
FullStory
| Feature | Evidence | FullStory |
|---|---|---|
| Pricing | Free / from $49/mo | Free only |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.3 / 5 | 4.4 / 5 |
| Best For | data-analysts, data-engineers, startups, analytics-teams | product-teams, ux-designers, enterprise-apps, conversion-optimization |
| Founded | 2021 | 2014 |
| Sql Reporting | ✓ | ✗ |
| Markdown Pages | ✓ | ✗ |
| Charts | ✓ | ✗ |
| Static Deployment | ✓ | ✗ |
| Git Integration | ✓ | ✗ |
| Data Sources | ✓ | ✗ |
| Session Replay | ✗ | ✓ |
| Heatmaps | ✗ | ✓ |
| Product Analytics | ✗ | ✓ |
| Error Tracking | ✗ | ✓ |
| Frustration Signals | ✗ | ✓ |
| User Journeys | ✗ | ✓ |
| Data Export | ✗ | ✓ |
✓ Evidence Pros
- Code-based reports (version controlled)
- Beautiful output
- Fast static deployment
- SQL-first approach
✗ Evidence Cons
- Requires SQL knowledge
- Not for ad-hoc exploration
- Smaller community
✓ FullStory Pros
- High-fidelity session replay with DOM rendering
- AI-powered insights surface frustration signals
- Combines qualitative and quantitative analytics
- Privacy-first with PII exclusion controls
✗ FullStory Cons
- Expensive for high-traffic sites
- Free plan limited to 1,000 sessions/month
- Can slow page performance with full recording
The Verdict
Evidence is built for data analysts and data engineers, with a focus on sql-reporting and markdown-pages. FullStory targets product teams and ux designers and leads with session-replay and heatmaps.
FullStory uses custom enterprise pricing, while Evidence starts at $49/mo — a tangible advantage for teams with a fixed budget.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, FullStory offers broader built-in capabilities (7 features vs 6), while Evidence takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.