Evidence
Fathom Analytics
| Feature | Evidence | Fathom Analytics |
|---|---|---|
| Pricing | Free / from $49/mo | From $14/mo |
| Free Plan | ✓ Yes | ✗ No |
| Rating | 4.3 / 5 | 4.6 / 5 |
| Best For | data-analysts, data-engineers, startups, analytics-teams | privacy-conscious-businesses, bloggers, saas-companies, agencies |
| Founded | 2021 | 2018 |
| Sql Reporting | ✓ | ✗ |
| Markdown Pages | ✓ | ✗ |
| Charts | ✓ | ✗ |
| Static Deployment | ✓ | ✗ |
| Git Integration | ✓ | ✗ |
| Data Sources | ✓ | ✗ |
| Privacy First Analytics | ✗ | ✓ |
| Event Tracking | ✗ | ✓ |
| Email Reports | ✗ | ✓ |
| Custom Domains | ✗ | ✓ |
| Api | ✗ | ✓ |
| Uptime Monitoring | ✗ | ✓ |
✓ Evidence Pros
- Code-based reports (version controlled)
- Beautiful output
- Fast static deployment
- SQL-first approach
✗ Evidence Cons
- Requires SQL knowledge
- Not for ad-hoc exploration
- Smaller community
✓ Fathom Analytics Pros
- No cookie banners needed
- Beautiful simple dashboard
- Fast loading (single script)
- EU-isolation for European data
✗ Fathom Analytics Cons
- No free plan
- Limited segmentation compared to GA4
- No e-commerce tracking
The Verdict
Evidence is built for data analysts and data engineers, with a focus on sql-reporting and markdown-pages. Fathom Analytics targets privacy conscious businesses and bloggers and leads with privacy-first-analytics and event-tracking.
On pricing, Fathom Analytics is the clear winner for budget-conscious users — starting at $14/mo compared to $49/mo for Evidence. That $35/mo difference adds up quickly for growing teams.
Evidence has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Fathom Analytics requires a paid subscription from day one.
Bottom line: Fathom Analytics has a slight overall edge — but if code-based reports (version controlled) matters most to you, Evidence may still be the right call.