Crazy Egg
Umami
| Feature | Crazy Egg | Umami |
|---|---|---|
| Pricing | From $29/mo | Free / from $9/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.1 / 5 | 4.5 / 5 |
| Best For | marketers, small-businesses, landing-page-optimization, conversion-rate-optimization | indie-developers, privacy-focused-sites, bloggers, small-businesses |
| Founded | 2006 | 2020 |
| Heatmaps | ✓ | ✗ |
| Scroll Maps | ✓ | ✗ |
| Ab Testing | ✓ | ✗ |
| Session Recordings | ✓ | ✗ |
| Traffic Analysis | ✓ | ✗ |
| Confetti Reports | ✓ | ✗ |
| Surveys | ✓ | ✗ |
| Page Views | ✗ | ✓ |
| Custom Events | ✗ | ✓ |
| Realtime Dashboard | ✗ | ✓ |
| Utm Tracking | ✗ | ✓ |
| Multi Site | ✗ | ✓ |
| Api | ✗ | ✓ |
| Teams | ✗ | ✓ |
✓ Crazy Egg Pros
- Simple and focused on conversion optimization
- Visual heatmaps and scroll maps are intuitive
- Built-in A/B testing without extra tools
- Easy setup with one line of JavaScript
✗ Crazy Egg Cons
- No free plan available
- Limited advanced analytics compared to full platforms
- Recording quality lower than FullStory/Hotjar
✓ Umami Pros
- Completely open-source and self-hostable for free
- Beautiful, clean dashboard interface
- No cookies required (GDPR/CCPA compliant by default)
- Lightweight script (under 2KB) does not slow sites
✗ Umami Cons
- Limited advanced analytics features
- No conversion funnel or cohort analysis
- Self-hosting requires database management
The Verdict
Crazy Egg is built for marketers and small businesses, with a focus on heatmaps and scroll-maps. Umami targets indie developers and privacy focused sites and leads with page-views and custom-events.
On pricing, Umami is the clear winner for budget-conscious users — starting at $9/mo compared to $29/mo for Crazy Egg. That $20/mo difference adds up quickly for growing teams.
Umami has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Crazy Egg requires a paid subscription from day one.
Umami edges out on user ratings (4.5 vs 4.1). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Both tools are a solid fit for small businesses — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Umami has a slight overall edge — but if simple and focused on conversion optimization matters most to you, Crazy Egg may still be the right call.