Crazy Egg
Rows
| Feature | Crazy Egg | Rows |
|---|---|---|
| Pricing | From $29/mo | Free / from $59/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.1 / 5 | 4.2 / 5 |
| Best For | marketers, small-businesses, landing-page-optimization, conversion-rate-optimization | data-analysts, marketers, startups, growth-teams |
| Founded | 2006 | 2016 |
| Heatmaps | ✓ | ✗ |
| Scroll Maps | ✓ | ✗ |
| Ab Testing | ✓ | ✗ |
| Session Recordings | ✓ | ✗ |
| Traffic Analysis | ✓ | ✗ |
| Confetti Reports | ✓ | ✗ |
| Surveys | ✓ | ✗ |
| Integrations | ✗ | ✓ |
| Ai Assistant | ✗ | ✓ |
| Charts | ✗ | ✓ |
| Sharing | ✗ | ✓ |
| Templates | ✗ | ✓ |
| Api Connections | ✗ | ✓ |
✓ Crazy Egg Pros
- Simple and focused on conversion optimization
- Visual heatmaps and scroll maps are intuitive
- Built-in A/B testing without extra tools
- Easy setup with one line of JavaScript
✗ Crazy Egg Cons
- No free plan available
- Limited advanced analytics compared to full platforms
- Recording quality lower than FullStory/Hotjar
✓ Rows Pros
- Built-in data integrations
- Modern clean interface
- Powerful AI features
- Great for data analysis
✗ Rows Cons
- Limited free plan
- Smaller community
- Some integrations require paid plan
The Verdict
Crazy Egg is built for marketers and small businesses, with a focus on heatmaps and scroll-maps. Rows targets data analysts and marketers and leads with integrations and ai-assistant.
On pricing, Crazy Egg is the clear winner for budget-conscious users — starting at $29/mo compared to $59/mo for Rows. That $30/mo difference adds up quickly for growing teams.
Rows has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Crazy Egg requires a paid subscription from day one.
Feature-wise, Crazy Egg offers broader built-in capabilities (7 features vs 6), while Rows takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for marketers — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.