Crazy Egg
Metricool
| Feature | Crazy Egg | Metricool |
|---|---|---|
| Pricing | From $29/mo | Free / from $22/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.1 / 5 | 4.4 / 5 |
| Best For | marketers, small-businesses, landing-page-optimization, conversion-rate-optimization | marketing-agencies, social-media-managers, small-businesses, digital-marketers |
| Founded | 2006 | 2016 |
| Heatmaps | ✓ | ✗ |
| Scroll Maps | ✓ | ✗ |
| Ab Testing | ✓ | ✗ |
| Session Recordings | ✓ | ✗ |
| Traffic Analysis | ✓ | ✗ |
| Confetti Reports | ✓ | ✗ |
| Surveys | ✓ | ✗ |
| Scheduling | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Inbox | ✗ | ✓ |
| Smartlinks | ✗ | ✓ |
| Competitor Analysis | ✗ | ✓ |
| Ad Tracking | ✗ | ✓ |
✓ Crazy Egg Pros
- Simple and focused on conversion optimization
- Visual heatmaps and scroll maps are intuitive
- Built-in A/B testing without extra tools
- Easy setup with one line of JavaScript
✗ Crazy Egg Cons
- No free plan available
- Limited advanced analytics compared to full platforms
- Recording quality lower than FullStory/Hotjar
✓ Metricool Pros
- Comprehensive analytics across platforms
- Ad campaign tracking (Meta, Google)
- SmartLinks for bio pages
- Competitor analysis built in
✗ Metricool Cons
- Interface can feel busy
- Limited reporting customization
- Some features only in higher plans
The Verdict
Crazy Egg is built for marketers and small businesses, with a focus on heatmaps and scroll-maps. Metricool targets marketing agencies and social media managers and leads with scheduling and analytics.
On pricing, Metricool is the clear winner for budget-conscious users — starting at $22/mo compared to $29/mo for Crazy Egg. That $7/mo difference adds up quickly for growing teams.
Metricool has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Crazy Egg requires a paid subscription from day one.
Metricool edges out on user ratings (4.4 vs 4.1). While both are well-regarded, that gap reflects real differences in user satisfaction worth considering.
Feature-wise, Crazy Egg offers broader built-in capabilities (7 features vs 6), while Metricool takes a more focused approach — which can mean a simpler, faster onboarding experience.
Both tools are a solid fit for small businesses — in those cases, the decision often comes down to workflow style and how your team prefers to organize work.
Bottom line: Metricool has a slight overall edge — but if simple and focused on conversion optimization matters most to you, Crazy Egg may still be the right call.