Crazy Egg
Heap
| Feature | Crazy Egg | Heap |
|---|---|---|
| Pricing | From $29/mo | Free only |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.1 / 5 | 4.3 / 5 |
| Best For | marketers, small-businesses, landing-page-optimization, conversion-rate-optimization | product-teams, growth-marketers, ux-researchers, saas-companies |
| Founded | 2006 | 2013 |
| Heatmaps | ✓ | ✗ |
| Scroll Maps | ✓ | ✗ |
| Ab Testing | ✓ | ✗ |
| Session Recordings | ✓ | ✗ |
| Traffic Analysis | ✓ | ✗ |
| Confetti Reports | ✓ | ✗ |
| Surveys | ✓ | ✗ |
| Auto Capture | ✗ | ✓ |
| Session Replay | ✗ | ✓ |
| Funnel Analysis | ✗ | ✓ |
| Retention Analysis | ✗ | ✓ |
| User Segments | ✗ | ✓ |
| Data Science | ✗ | ✓ |
| Integrations | ✗ | ✓ |
✓ Crazy Egg Pros
- Simple and focused on conversion optimization
- Visual heatmaps and scroll maps are intuitive
- Built-in A/B testing without extra tools
- Easy setup with one line of JavaScript
✗ Crazy Egg Cons
- No free plan available
- Limited advanced analytics compared to full platforms
- Recording quality lower than FullStory/Hotjar
✓ Heap Pros
- Auto-captures all user interactions without code
- Retroactive analysis (define events after the fact)
- Session replay integrated with analytics
- No engineering resources needed for tracking
✗ Heap Cons
- Pricing not transparent (sales-required for growth+)
- Can generate excessive data requiring cleanup
- UI can feel slower than event-based alternatives
The Verdict
Crazy Egg is built for marketers and small businesses, with a focus on heatmaps and scroll-maps. Heap targets product teams and growth marketers and leads with auto-capture and session-replay.
Heap uses custom enterprise pricing, while Crazy Egg starts at $29/mo — a tangible advantage for teams with a fixed budget.
Heap has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Crazy Egg requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.