Craft
Tana
| Feature | Craft | Tana |
|---|---|---|
| Pricing | Free / from $5/mo | Free / from $12/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | apple-users, writers, consultants, students, creative-professionals | power-users, researchers, knowledge-workers, systems-thinkers |
| Founded | 2019 | 2020 |
| Nested Docs | ✓ | ✗ |
| Collaboration | ✓ | ✗ |
| Ai Assistant | ✓ | ✗ |
| Templates | ✓ | ✗ |
| Export | ✓ | ✗ |
| Deep Links | ✓ | ✗ |
| Offline Access | ✓ | ✗ |
| Supertags | ✗ | ✓ |
| Ai Commands | ✗ | ✓ |
| Live Queries | ✗ | ✓ |
| Views | ✗ | ✓ |
| Node Graph | ✗ | ✓ |
| Daily Notes | ✗ | ✓ |
✓ Craft Pros
- Stunning native macOS/iOS design
- Offline-first with seamless sync
- Nested documents for organized hierarchies
- Export to Markdown, PDF, Word, and more
✗ Craft Cons
- Best experience limited to Apple ecosystem
- Web app less capable than native apps
- Fewer integrations than Notion
✓ Tana Pros
- Supertags create structured data effortlessly
- Powerful AI-powered search and commands
- Everything is queryable and linked
- Flexible views (table, board, calendar)
✗ Tana Cons
- Steep learning curve
- No mobile app yet
- Still in development (features changing)
The Verdict
Craft is built for apple users and writers, with a focus on nested-docs and collaboration. Tana targets power users and researchers and leads with supertags and ai-commands.
On pricing, Craft is the clear winner for budget-conscious users — starting at $5/mo compared to $12/mo for Tana. That $7/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Craft offers broader built-in capabilities (7 features vs 6), while Tana takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.