Kit (ConvertKit)
Relay.app
| Feature | Kit (ConvertKit) | Relay.app |
|---|---|---|
| Pricing | Free / from $25/mo | Free / from $16/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | creators, bloggers, podcasters, authors, course-creators | operations-teams, agencies, small-businesses, compliance-teams |
| Founded | 2013 | 2021 |
| Email Sequences | ✓ | ✗ |
| Visual Automations | ✓ | ✗ |
| Landing Pages | ✓ | ✗ |
| Commerce | ✓ | ✗ |
| Subscriber Tags | ✓ | ✗ |
| Broadcasts | ✓ | ✗ |
| Creator Network | ✓ | ✗ |
| Workflow Builder | ✗ | ✓ |
| Ai Steps | ✗ | ✓ |
| Human Approvals | ✗ | ✓ |
| Multiplayer Editing | ✗ | ✓ |
| Integrations | ✗ | ✓ |
| Conditional Logic | ✗ | ✓ |
✓ Kit (ConvertKit) Pros
- Designed for creators and writers
- Visual automation builder
- Free tier for up to 10,000 subscribers
- Commerce features for selling digital products
✗ Kit (ConvertKit) Cons
- Email templates less flexible than Mailchimp
- Limited design customization
- Reporting could be more detailed
✓ Relay.app Pros
- Human-in-the-loop approvals
- AI steps built in
- Collaborative workflows
- Clean modern interface
✗ Relay.app Cons
- Fewer integrations than Zapier
- Newer platform
- Limited advanced logic
The Verdict
Kit (ConvertKit) is built for creators and bloggers, with a focus on email-sequences and visual-automations. Relay.app targets operations teams and agencies and leads with workflow-builder and ai-steps.
On pricing, Relay.app is the clear winner for budget-conscious users — starting at $16/mo compared to $25/mo for Kit (ConvertKit). That $9/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Kit (ConvertKit) offers broader built-in capabilities (7 features vs 6), while Relay.app takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
