Kit (ConvertKit)
Loops
| Feature | Kit (ConvertKit) | Loops |
|---|---|---|
| Pricing | Free / from $25/mo | Free / from $49/mo |
| Free Plan | ✓ Yes | ✓ Yes |
| Rating | 4.5 / 5 | 4.4 / 5 |
| Best For | creators, bloggers, podcasters, authors, course-creators | saas-companies, developers, product-teams, startups |
| Founded | 2013 | 2022 |
| Email Sequences | ✓ | ✗ |
| Visual Automations | ✓ | ✗ |
| Landing Pages | ✓ | ✗ |
| Commerce | ✓ | ✗ |
| Subscriber Tags | ✓ | ✗ |
| Broadcasts | ✓ | ✗ |
| Creator Network | ✓ | ✗ |
| Event Triggers | ✗ | ✓ |
| Email Editor | ✗ | ✓ |
| Automation | ✗ | ✓ |
| Analytics | ✗ | ✓ |
| Api | ✗ | ✓ |
| Contact Management | ✗ | ✓ |
✓ Kit (ConvertKit) Pros
- Designed for creators and writers
- Visual automation builder
- Free tier for up to 10,000 subscribers
- Commerce features for selling digital products
✗ Kit (ConvertKit) Cons
- Email templates less flexible than Mailchimp
- Limited design customization
- Reporting could be more detailed
✓ Loops Pros
- Built for SaaS specifically
- Event-triggered automation
- Clean modern interface
- Good developer tools
✗ Loops Cons
- Limited to transactional/product emails
- Newer platform less proven
- Fewer templates than Mailchimp
The Verdict
Kit (ConvertKit) is built for creators and bloggers, with a focus on email-sequences and visual-automations. Loops targets saas companies and developers and leads with event-triggers and email-editor.
On pricing, Kit (ConvertKit) is the clear winner for budget-conscious users — starting at $25/mo compared to $49/mo for Loops. That $24/mo difference adds up quickly for growing teams.
Both offer free plans, so you can test each with your real workflow before committing to a subscription.
Feature-wise, Kit (ConvertKit) offers broader built-in capabilities (7 features vs 6), while Loops takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.
