Close
Lemlist
| Feature | Close | Lemlist |
|---|---|---|
| Pricing | From $49/mo | Free / from $32/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.5 / 5 | 4.3 / 5 |
| Best For | inside-sales-teams, startups, smbs, call-heavy-teams | sdrs, sales-teams, agencies, b2b-outbound |
| Founded | 2013 | 2018 |
| Calling | ✓ | ✗ |
| Email Sequences | ✓ | ✗ |
| Pipeline | ✓ | ✗ |
| Sms | ✓ | ✗ |
| Predictive Dialer | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Workflows | ✓ | ✗ |
| Cold Email | ✗ | ✓ |
| Email Warmup | ✗ | ✓ |
| Ai Personalization | ✗ | ✓ |
| Multi Channel Sequences | ✗ | ✓ |
| Email Finder | ✗ | ✓ |
| Ab Testing | ✗ | ✓ |
| Deliverability Tools | ✗ | ✓ |
✓ Close Pros
- Built-in VoIP calling and SMS
- Powerful email sequences with tracking
- Designed specifically for inside sales workflow
- Fast setup — productive in minutes not weeks
✗ Close Cons
- No free tier available
- Limited marketing automation
- Fewer integrations than HubSpot or Salesforce
✓ Lemlist Pros
- Excellent deliverability with built-in email warm-up
- AI personalization for images and text at scale
- Multi-channel (email + LinkedIn + calls) in one tool
- Free email finder and verifier included
✗ Lemlist Cons
- Per-seat pricing expensive for large teams
- UI can feel cluttered with many features
- Reporting less detailed than enterprise tools
The Verdict
Close is built for inside sales teams and startups, with a focus on calling and email-sequences. Lemlist targets sdrs and sales teams and leads with cold-email and email-warmup.
On pricing, Lemlist is the clear winner for budget-conscious users — starting at $32/mo compared to $49/mo for Close. That $17/mo difference adds up quickly for growing teams.
Lemlist has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Close requires a paid subscription from day one.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.