Close
Lavender
| Feature | Close | Lavender |
|---|---|---|
| Pricing | From $49/mo | Free / from $27/mo |
| Free Plan | ✗ No | ✓ Yes |
| Rating | 4.5 / 5 | 4.5 / 5 |
| Best For | inside-sales-teams, startups, smbs, call-heavy-teams | sales-reps, sdrs, account-executives, sales-leaders |
| Founded | 2013 | 2020 |
| Calling | ✓ | ✗ |
| Email Sequences | ✓ | ✗ |
| Pipeline | ✓ | ✗ |
| Sms | ✓ | ✗ |
| Predictive Dialer | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Workflows | ✓ | ✗ |
| Email Scoring | ✗ | ✓ |
| Ai Suggestions | ✗ | ✓ |
| Prospect Research | ✗ | ✓ |
| Personality Insights | ✗ | ✓ |
| Team Analytics | ✗ | ✓ |
| Coaching Dashboard | ✗ | ✓ |
✓ Close Pros
- Built-in VoIP calling and SMS
- Powerful email sequences with tracking
- Designed specifically for inside sales workflow
- Fast setup — productive in minutes not weeks
✗ Close Cons
- No free tier available
- Limited marketing automation
- Fewer integrations than HubSpot or Salesforce
✓ Lavender Pros
- Real-time email scoring
- Prospect personality insights
- AI rewrite suggestions
- Proven to increase reply rates
✗ Lavender Cons
- Sales email focused only
- Gmail/Outlook only
- AI suggestions need human judgment
The Verdict
Close is built for inside sales teams and startups, with a focus on calling and email-sequences. Lavender targets sales reps and sdrs and leads with email-scoring and ai-suggestions.
On pricing, Lavender is the clear winner for budget-conscious users — starting at $27/mo compared to $49/mo for Close. That $22/mo difference adds up quickly for growing teams.
Lavender has a free plan, which gives it a meaningful edge for individuals and small teams exploring their options. Close requires a paid subscription from day one.
Feature-wise, Close offers broader built-in capabilities (7 features vs 6), while Lavender takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.