Close
Gong
| Feature | Close | Gong |
|---|---|---|
| Pricing | From $49/mo | Contact sales |
| Free Plan | ✗ No | ✗ No |
| Rating | 4.5 / 5 | 4.6 / 5 |
| Best For | inside-sales-teams, startups, smbs, call-heavy-teams | sales-leaders, revenue-teams, enterprise-sales, sales-enablement |
| Founded | 2013 | 2015 |
| Calling | ✓ | ✗ |
| Email Sequences | ✓ | ✗ |
| Pipeline | ✓ | ✗ |
| Sms | ✓ | ✗ |
| Predictive Dialer | ✓ | ✗ |
| Reporting | ✓ | ✗ |
| Workflows | ✓ | ✗ |
| Conversation Intelligence | ✗ | ✓ |
| Deal Insights | ✗ | ✓ |
| Forecasting | ✗ | ✓ |
| Coaching | ✗ | ✓ |
| Market Intelligence | ✗ | ✓ |
| Integrations | ✗ | ✓ |
✓ Close Pros
- Built-in VoIP calling and SMS
- Powerful email sequences with tracking
- Designed specifically for inside sales workflow
- Fast setup — productive in minutes not weeks
✗ Close Cons
- No free tier available
- Limited marketing automation
- Fewer integrations than HubSpot or Salesforce
✓ Gong Pros
- Excellent conversation analytics
- AI-powered deal insights
- Good coaching tools
- Strong integrations
✗ Gong Cons
- Very expensive
- Enterprise sales cycle
- Privacy concerns with recording
The Verdict
Close is built for inside sales teams and startups, with a focus on calling and email-sequences. Gong targets sales leaders and revenue teams and leads with conversation-intelligence and deal-insights.
Gong uses custom enterprise pricing, while Close starts at $49/mo — a tangible advantage for teams with a fixed budget.
Neither tool offers a free plan, so factor the subscription cost into your decision from the start.
Feature-wise, Close offers broader built-in capabilities (7 features vs 6), while Gong takes a more focused approach — which can mean a simpler, faster onboarding experience.
This is a genuinely close comparison. If you can, sign up for both free trials (where available) and run a one-week test with your actual team tasks before deciding.